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Microsoft launches Silverlight (formerly WPF/E) to compete with Flash

In hopes to make a dent in the market dominance of Adobe’s Flash, Microsoft unveiled at the 2007 National Association of Broadcasters conference a new cross-browser, cross-platform browser plug-in called Silverlight.

Previously called Windows Presentation Foundation Everywhere (WPF/E), Silverlight works with on both Macintosh and Windows with a variety of browsers including Internet Explorer, Firefox and Safari.  Based on the Microsoft .NET Framework, Silverlight enables developers and designers to use existing skills and tools: for designers, Microsoft Expression Studio, and for developers, Visual Studio.

Silverlight uses Windows Media Video (WMV) and Microsoft’s implementation of the Society of Motion Picture and Television Engineers (SMPTE) VC-1 video standard to deliver video files can that scale from mobile devices to full-screen high-definition displays.

One such interested party in Microsoft’s internet video solution may be Netflix, which announced its on-demand video service earlier this year. Netflix CEO Reed Hastings joined Microsoft’s board of directors just last month.

“Netflix needs rapid and reliable scalability so all members can enjoy DVD-quality movies immediately on our instant-viewing feature,” said Netflix Chief Product Officer Neil Hunt. “We depend on Microsoft Windows Media technologies, and we’re excited about Microsoft Silverlight as a platform to enable instant watching of great content for all our members, on multiple platforms.”

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RE: What about Linux ?
By chalkbolg on 4/18/2007 9:06:34 AM , Rating: 2
Assuming Linux desktop is a determining factor assumes the desktop OS is what will drive adoption. This technology as well as flash depends on server side technologies in most cases. MS has build this on .Net technology and 70%+ of all Web and Application servers are Linux. Does anyone seriously believe that Google or Amazon is going to migrate their server s to Windows to support this?

The development community will determine adoption rates on this technology and there is nothing in this that goes beyond current capabilities. Developers will use what they know unless it offers new capabilities.

RE: What about Linux ?
By Spivonious on 4/18/2007 1:16:57 PM , Rating: 2
Unless I'm mistaken, isn't this a client-side item? That way it wouldn't matter what the server was running.

RE: What about Linux ?
By Sunday Ironfoot on 4/18/2007 4:22:09 PM , Rating: 2
No you are not mistaken. Silverlight is a client-side technology, you can run anything on the server you want.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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