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Microsoft launches Silverlight (formerly WPF/E) to compete with Flash

In hopes to make a dent in the market dominance of Adobe’s Flash, Microsoft unveiled at the 2007 National Association of Broadcasters conference a new cross-browser, cross-platform browser plug-in called Silverlight.

Previously called Windows Presentation Foundation Everywhere (WPF/E), Silverlight works with on both Macintosh and Windows with a variety of browsers including Internet Explorer, Firefox and Safari.  Based on the Microsoft .NET Framework, Silverlight enables developers and designers to use existing skills and tools: for designers, Microsoft Expression Studio, and for developers, Visual Studio.

Silverlight uses Windows Media Video (WMV) and Microsoft’s implementation of the Society of Motion Picture and Television Engineers (SMPTE) VC-1 video standard to deliver video files can that scale from mobile devices to full-screen high-definition displays.

One such interested party in Microsoft’s internet video solution may be Netflix, which announced its on-demand video service earlier this year. Netflix CEO Reed Hastings joined Microsoft’s board of directors just last month.

“Netflix needs rapid and reliable scalability so all members can enjoy DVD-quality movies immediately on our instant-viewing feature,” said Netflix Chief Product Officer Neil Hunt. “We depend on Microsoft Windows Media technologies, and we’re excited about Microsoft Silverlight as a platform to enable instant watching of great content for all our members, on multiple platforms.”





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Who comes up with these names?
By Iroh on 4/18/2007 8:29:30 AM , Rating: 2
Silverlight ... is it supposed to make people think of a "Flash" of light?

Additionally, (IMO) a one or two syllable name would have been better too.

Maybe I am alone in these thoughts.




RE: Who comes up with these names?
By 16nm on 4/18/2007 12:21:25 PM , Rating: 2
quote:
Additionally, (IMO) a one or two syllable name would have been better too.


No, you're dead-on with that comment. Even Silver would have been better than Silverlight. Or some acronym would have gone over well. WPFE is not too bad. "Wupfy"

I wonder how much MS paid the person(s) who came up with silverlight.


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