In hopes to make a dent in the market dominance of Adobe’s
Flash, Microsoft unveiled at the 2007 National Association of Broadcasters
conference a new cross-browser, cross-platform browser plug-in called
Previously called Windows Presentation Foundation Everywhere
(WPF/E), Silverlight works with on both Macintosh and Windows with a variety of
browsers including Internet Explorer, Firefox and Safari. Based on the
Microsoft .NET Framework, Silverlight enables developers and designers to use
existing skills and tools: for designers, Microsoft Expression Studio, and for
developers, Visual Studio.
Silverlight uses Windows Media Video (WMV) and Microsoft’s
implementation of the Society of Motion Picture and Television Engineers
(SMPTE) VC-1 video standard to deliver video files can that scale from mobile
devices to full-screen high-definition displays.
One such interested party in Microsoft’s internet video
solution may be Netflix, which announced its
on-demand video service earlier this year. Netflix CEO Reed Hastings joined Microsoft’s
board of directors just last month.
“Netflix needs rapid and reliable scalability so all members
can enjoy DVD-quality movies immediately on our instant-viewing feature,” said
Netflix Chief Product Officer Neil Hunt. “We depend on Microsoft Windows Media
technologies, and we’re excited about Microsoft Silverlight as a platform to
enable instant watching of great content for all our members, on multiple
quote: Additionally, (IMO) a one or two syllable name would have been better too.