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5+ years on the market with 100 million players sold

Apple announced today that it has sold its 100 millionth iPod music player. The first iPod was launched in November 2001 and has gone on to become the "it device" when it comes to portable music players and commands over 75% of the digital audio player market. The iPod family has changed the way we view digital music and the signature white headphones can be seen everywhere from subways to gyms to college campuses.

"At this historic milestone, we want to thank music lovers everywhere for making iPod such an incredible success," said Apple CEO Steve Jobs. "iPod has helped millions of people around the world rekindle their passion for music, and we’re thrilled to be a part of that."

Apple notes that five and half years after the iPod introduction, over 4,000 accessories are custom tailored to the iPod and that more than 70% of 2007 model year automobiles available in the U.S. feature iPod connectivity. The company also signed up six airlines in November 2006 to provide in-flight iPod connectivity in individual seats.

Apple’s current family consists of the iPod, iPod Nano and iPod Shuffle. Prices for these players start at $249, $149 and $79 USD respectively.





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