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Chart of one week top ten and since-inception top ten HD DVD and Blu-ray

Information on the top 25 Blu-ray and HD DVD sold in 2007

Movie studios compared across the formats as of the week ending March 18

A comparison of HD DVD and Blu-ray over both formats' lifetime - All figures provided by SPHE
Latest sales figures show Blu-ray Disc outselling HD DVD seven to three

Sony, a clear backer of the Blu-ray Disc, has released a special report on the next-generation format’s current lead over HD DVD. Although the source of the report leads to immediately brings up the issue of obvious bias, the numbers cited come from reputable retail point-of-sake statistics source Nielsen VideoScan.

Sony Pictures Home Entertainment was likely spurred to release the report based on the success of Casino Royale on Blu-ray Disc. The latest Bond flick debuted at the top of the next-gen format sales charts with 28,233 units, making it the fastest selling high-def disc to date. The release of Casino Royale also boosted Blu-ray sales 74.4 percent for the week ending March 18 as compared to the previous week. In comparison, HD DVD sales fell 14.1 percent compared to the week before that.

Blu-ray’s strong sales since the beginning of 2007 have given it a 7 to 3 sales ratio versus HD DVD. Year to date sales of Blu-ray are 549,730 units and for HD DVD 249,451 units.

Blu-ray’s lead isn’t as strong, however, when looking at cumulative sales since each format’s inception. Total sales for Blu-ray Disc are around 844,000 and for HD DVD an approximate total of 708,600 units. Blu-ray surpassed HD DVD in total units sold during mid-February.

In terms of movies, seven out of the top 10 best selling high-def movies of all time are Blu-ray titles. For the week ending March 18, nine out of 10 were Blu-ray titles. The only HD DVD to crack that week’s is The Departed in fifth place, while the Blu-ray version held second place.

Sony Pictures Home Entertainment also broke down the high-def format unit market share. For Blu-ray, Sony leads with 32.2 percent, followed by Warner at 19 percent and Fox at 13.7 percent. For HD DVD, Warner accounts for 47.3 percent, followed by Universal with 38.3 percent and Paramount at 12.1 percent.

Although Nielsen VideoScan statistics are generally indicative of market trends, they do not include Wal-Mart and some online merchants. Sony’s choice to publish its findings after analyzing the latest numbers is a clear indication of the confidence that Blu-ray Disc has in winning the format war. Still, Blu-ray only took the lead from HD DVD in 2007, which HD DVD supporters blame on their format’s relatively sluggish recent months. With high-definition movie sales figures being insignificant when compared to the numbers that DVD sells, both HD DVD and Blu-ray have a ways to go before either one can truly be declared a winner.

For Sony Pictures Home Entertainment's full report, download the PDF document here courtesy of Digital Bits.



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RE: Blu-Ray in Europe
By BMFPitt on 4/10/2007 11:45:50 AM , Rating: 2
I think he's trying to say that people will start buying a bunch of 1080p TVs, and thus will want to buy one format or the other. They will see the PS3 as a good deal (i.e. a Blu-Ray player with gaming capabilities.)

As far as I'm concerned, 1080p TVs will have minimal impact on the adoption rate. Either format will look just great on a 720p or 1080i, and most people who already have an HDTV won't see a reason to upgrade.

This war won't begin until the prices drop.


RE: Blu-Ray in Europe
By CorrND on 4/10/2007 3:06:52 PM , Rating: 2
quote:
This war won't begin until the prices drop.

We're SO close! Pricegrabber is showing the Toshiba HD-A2 going for $311 today, down from around $340 last week and $370-ish before the MSRP drop by Toshiba. I'm guessing the online price is going to settle just below $300 in the next couple weeks.

That's starting to look awfully attractive to the average consumer.

Once HD hits $200 -- probably fall, heading into the Christmas season -- this baby is really going to heat up!


RE: Blu-Ray in Europe
By staypuff69 on 4/11/2007 4:43:59 AM , Rating: 2
wow really???? lmfao

Where I am a Sony PC Blue Ray player went from $899 to $449 in just 6 weeks.... I think HD DVD is in for a long fight...

Oh and converting that to US funds thats about $399.... so much for the price cuts on HD DVD.... LOL


RE: Blu-Ray in Europe
By CorrND on 4/11/2007 11:44:23 AM , Rating: 2
You're comparing apples to oranges. If you want to compare PC drives, I point you to the Xbox 360 HD-DVD drive which can be had for only $187 according to pricegrabber. That's less than half the cost of the Blu-ray drive you're quoting.

Getting back to actual players, Blu-ray only has a competitive player-price right now because of the PS3. People are willing to pay a slight premium to get the PS3 because there's so much more functionality. Once the HD-DVD players get down around $200, that slight premium becomes a HUGE premium and their advantage disappears.

Since Sony is already taking a loss at the current selling price of the PS3, there's no way the PS3 is going to drop in price to match HD-DVD players around $200. Sony's only hope is for their set-top players to come down in price, but their cheapest players have consistently been 50-100% more expensive than Toshiba's HD-DVD players.


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