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Chart of one week top ten and since-inception top ten HD DVD and Blu-ray

Information on the top 25 Blu-ray and HD DVD sold in 2007

Movie studios compared across the formats as of the week ending March 18

A comparison of HD DVD and Blu-ray over both formats' lifetime - All figures provided by SPHE
Latest sales figures show Blu-ray Disc outselling HD DVD seven to three

Sony, a clear backer of the Blu-ray Disc, has released a special report on the next-generation format’s current lead over HD DVD. Although the source of the report leads to immediately brings up the issue of obvious bias, the numbers cited come from reputable retail point-of-sake statistics source Nielsen VideoScan.

Sony Pictures Home Entertainment was likely spurred to release the report based on the success of Casino Royale on Blu-ray Disc. The latest Bond flick debuted at the top of the next-gen format sales charts with 28,233 units, making it the fastest selling high-def disc to date. The release of Casino Royale also boosted Blu-ray sales 74.4 percent for the week ending March 18 as compared to the previous week. In comparison, HD DVD sales fell 14.1 percent compared to the week before that.

Blu-ray’s strong sales since the beginning of 2007 have given it a 7 to 3 sales ratio versus HD DVD. Year to date sales of Blu-ray are 549,730 units and for HD DVD 249,451 units.

Blu-ray’s lead isn’t as strong, however, when looking at cumulative sales since each format’s inception. Total sales for Blu-ray Disc are around 844,000 and for HD DVD an approximate total of 708,600 units. Blu-ray surpassed HD DVD in total units sold during mid-February.

In terms of movies, seven out of the top 10 best selling high-def movies of all time are Blu-ray titles. For the week ending March 18, nine out of 10 were Blu-ray titles. The only HD DVD to crack that week’s is The Departed in fifth place, while the Blu-ray version held second place.

Sony Pictures Home Entertainment also broke down the high-def format unit market share. For Blu-ray, Sony leads with 32.2 percent, followed by Warner at 19 percent and Fox at 13.7 percent. For HD DVD, Warner accounts for 47.3 percent, followed by Universal with 38.3 percent and Paramount at 12.1 percent.

Although Nielsen VideoScan statistics are generally indicative of market trends, they do not include Wal-Mart and some online merchants. Sony’s choice to publish its findings after analyzing the latest numbers is a clear indication of the confidence that Blu-ray Disc has in winning the format war. Still, Blu-ray only took the lead from HD DVD in 2007, which HD DVD supporters blame on their format’s relatively sluggish recent months. With high-definition movie sales figures being insignificant when compared to the numbers that DVD sells, both HD DVD and Blu-ray have a ways to go before either one can truly be declared a winner.

For Sony Pictures Home Entertainment's full report, download the PDF document here courtesy of Digital Bits.

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RE: 7 to 1? I rather doubt that
By masher2 on 4/10/2007 9:16:46 AM , Rating: 3
I should also make my standard point that the sales figures for both formats are still abysmal. 1.5M units combined total, since both formats were first released? Some single DVD releases do that well all by themselves. Even VHS tapes are still selling better than that.

RE: 7 to 1? I rather doubt that
By tuteja1986 on 4/10/2007 9:45:43 AM , Rating: 2
Is Sony including the free Blu-ray copy of casino royal given free with PS3.

RE: 7 to 1? I rather doubt that
By deeznuts on 4/10/2007 2:11:13 PM , Rating: 2
Nielsen VideoScan is POS salethrough numbers, so I doubt it. Couple that with the fact that Casino Royale was given away in Europe, and these I think are N.A. numbers, I really doubt it lol.

RE: 7 to 1? I rather doubt that
By DOSGuy on 4/11/2007 1:42:30 AM , Rating: 2
Actually, according to Daily Tech, these are "point-of-sake" numbers.

(Sorry for complaining about the constant errors in these articles, but honestly.)

RE: 7 to 1? I rather doubt that
By OxBow on 4/10/2007 9:49:07 AM , Rating: 2
Statistics don't lie, statisticians do.

You can look at these numbers any number of different ways and draw different conclusions. They could be considered neck and neck, HD-DVD ahead or Blue-Ray ahead, depending on which trends in the sales you want to highlight.

It's way to early to pick a winner, but it does seem clear that Blue-Ray is gaining ground. I'm sure that Sony could have included a fair amount of information regarding Wal-Mart and online sales in this report, had they chosen to, but by sticking with Nielsen numbers, this report carries more credibility, and that's not a bad thing.

By encryptkeeper on 4/10/2007 1:41:06 PM , Rating: 3
Statistics don't lie, statisticians do.

I couldn't agree more. Taking this information (provided by Sony) is like taking information on how smoking affects your health (provided by the Tobacco Institute). This is still going to be a long race, and Sony is still trying to advertise the Blu Ray like crazy. The fact that overall sales are very close is a sign that HD DVD isn't going anywhere. HD DVD players are dropping much faster than Blu Ray players, so eventually HD movies will catch up before Blu Ray has a lead. It will come down to lower prices for the players and better movie selection. Whoever can get both will win, but it will take a LONG time. Years. Maybe a decade.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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