Rahul Sood Speaks on the Future of Voodoo
April 10, 2007 2:50 PM
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Sood, right, working with the HP team on the Misto touch interface
Six months after HP absorbed the boutique vendor Voodoo PC, the company sheds some light on its eventual plans
Late last week Hewlett-Packard showcased the fruits of its Voodoo PC acquisition and the HP Labs development team.
"It became clear that there has been work going on even prior to the Voodoo acquisition and now the wheels are spinning freely, and things are anything but status quo," said HP Global Gaming Chief Technology Officer and
Blogger Rahul Sood.
Much of HP's showcase included technology derived from
HP Labs projects
. HP's Misto project, for example, integrates a 50" touch screen into a coffee table. The interface is designed as a proof-of-concept for gamers, but Sood isn't discounting its usefulness for other applications.
"Well, we have been exploring all types of technologies which pertain to gaming, including handheld, display, interface, and many others. We have enough intellectual property within HP to wallpaper the building," states Sood. "These research scientists within HP Labs are absolute geniuses, they have some interesting projects yet to be unveiled. The interesting thing is many of the projects they are working on are not specific to gaming - we have recognized these areas and the creative juices are flowing."
Voodoo PC built its niche on the no-expense-spared ultra enthusiasts. Although HP is a bit more grounded when it comes to catering to the masses, Voodoo's influence in HP Labs is more than apparent. In particular, HP demonstrated its nine-projector interface capable of displaying images bright enough to see outside in full daylight. HP's interlacing technology has shown up on other projector based projects; at the Consumer Electronics Show last January the company demonstrated its immersive driving simulator using multiple projectors interlaced together.
However, six months after
HP's acquisition of Voodoo
, the company still has not shipped an official HP-Voodoo collaborated PC yet. HP continues to build Voodoo's boutique PCs, mid-range PCs under the Hewlett-Packard brand and entry level products under the Compaq brand. The company still lacks a direct competitor to Dell's XPS line.
"We recognized that there is a gap between HP and Voodoo – and we believe this gap is significant enough that we need to jump into the sandbox and draw the line. We never said anything about creating a fourth brand but there is indeed speculation."
Sood closes, "As I said at the event in San Francisco, our funnel is full of ideas; you’ll see some new stuff as early as this year."
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4/11/2007 1:43:33 PM
1. Lots of "average Joes" put together PCs with super-neat internal wiring. Not exactly rocket science.
2. Neat internal wiring affects your computer performance about as much as having a clean engine compartment affects you car's performance.
4/11/2007 8:25:41 PM
Fair enough - you make a good point. But I'm yet to actually see or use a computer that rivals anything Voodoo has to offer.
Also - as stated in my post above - I write music for a living, why do I need to know how to build a computer? I don't.
I understand that most people here are probably just trying to stop me from what they think is 'wasting money'. The fact is, I don't think that it is a waste of money. I'm also brand-loyal.
I think average Joes can probably put together lots of different PCs, less average Joes can put together ones with liquid cooling. And definitely less average Joes can put together PCs with aggressively overclocked parts, that work for years without any problems.
I'm sure you'll point to lots of examples where there have been problems with VoodooPCs - but that's probably the same at any manufacturer, I bet the percentage of PCs that go wrong is actually the same. You just hear about it more because 1) of the price, and 2) because there are so few VoodooPCs in existance.
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
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