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Sood, right, working with the HP team on the Misto touch interface
Six months after HP absorbed the boutique vendor Voodoo PC, the company sheds some light on its eventual plans

Late last week Hewlett-Packard showcased the fruits of its Voodoo PC acquisition and the HP Labs development team. 

"It became clear that there has been work going on even prior to the Voodoo acquisition and now the wheels are spinning freely, and things are anything but status quo," said HP Global Gaming Chief Technology Officer and DailyTech Blogger Rahul Sood.

Much of HP's showcase included technology derived from HP Labs projects.  HP's Misto project, for example, integrates a 50" touch screen into a coffee table.  The interface is designed as a proof-of-concept for gamers, but Sood isn't discounting its usefulness for other applications.

"Well, we have been exploring all types of technologies which pertain to gaming, including handheld, display, interface, and many others.  We have enough intellectual property within HP to wallpaper the building," states Sood.  "These research scientists within HP Labs are absolute geniuses, they have some interesting projects yet to be unveiled.  The interesting thing is many of the projects they are working on are not specific to gaming - we have recognized these areas and the creative juices are flowing."

Voodoo PC built its niche on the no-expense-spared ultra enthusiasts.  Although HP is a bit more grounded when it comes to catering to the masses, Voodoo's influence in HP Labs is more than apparent.  In particular, HP demonstrated its nine-projector interface capable of displaying images bright enough to see outside in full daylight.  HP's interlacing technology has shown up on other projector based projects; at the Consumer Electronics Show last January the company demonstrated its immersive driving simulator using multiple projectors interlaced together.

However, six months after HP's acquisition of Voodoo, the company still has not shipped an official HP-Voodoo collaborated PC yet.  HP continues to build Voodoo's boutique PCs, mid-range PCs under the Hewlett-Packard brand and entry level products under the Compaq brand. The company still lacks a direct competitor to Dell's XPS line. 

"We recognized that there is a gap between HP and Voodoo – and we believe this gap is significant enough that we need to jump into the sandbox and draw the line. We never said anything about creating a fourth brand but there is indeed speculation."

Sood closes, "As I said at the event in San Francisco, our funnel is full of ideas; you’ll see some new stuff as early as this year."


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RE: Do any of you actually own a VoodooPC?
By Schrag4 on 4/11/2007 10:29:14 AM , Rating: 4
Some people don't care to build their own PCs. I, for one, love to do just that, but that doesn't mean other people will, even if they're technically inclined.

To say he should learn to build computers so he can save money is really kind of stupid. With the prices of PCs declining as they have been since, well, FOREVER, you'd best learn to build/fix other more expensive things. For example, I can build a brand spankin' new computer that runs current games quite well for what, 1000 bucks, maybe one or two hundred more? But what if something breaks on my car? I pay some mechanic hundreds or even thousands to fix it. I wish I knew more about fixing cars (I know nothing about fixing cars) and less about building/fixing computers.

My point is that calling someone stupid for not knowing how to build a computer is really a stupid comment. Unless that's your job or your passion I wouldn't expect you to know how to build a computer. Sounds to me like his job is in music, not computers. So only techies can post at tech sites now?

Oh, and he's right, if he finds extra value in the Voodoo PC that you can't find, it makes perfect sense for him to buy that instead of a PC that performs the same (according to you, I haven't researched) but costs 2000 bucks more. Yes, even a paintjob can have a value of 2000 bucks. Maybe not to you, but to some people. Who are you to say he can't spend that money if he really really likes the paintjob, or thinks his audience will really really like it.


RE: Do any of you actually own a VoodooPC?
By Zelvek on 4/11/2007 3:22:33 PM , Rating: 2
I didn't say anywhere that he should learn to build them just that his excuse for not knowing how was poor. Can only techies post on this site no but if you want to be taken seriously you should know a bit about what your talking about. Were did I say that a voodoo is $2000 more than similar PCs? Try retorting to one posters comments at a time.


RE: Do any of you actually own a VoodooPC?
By Schrag4 on 4/11/2007 4:54:02 PM , Rating: 2
<sarcasm>
You're right, he better have a damn good excuse if he's not going to know how to build a PC. Otherwise he's a frickin' moron.
</sarcasm>

I'll say it again, unless building PCs is your job or your passion, I don't expect ANYONE to know how to build a PC, even those who use them VERY HEAVILY.


RE: Do any of you actually own a VoodooPC?
By TomZ on 4/11/2007 6:28:30 PM , Rating: 2
Bah. My dad is in his sixties and is non-technical, and he built his last PC without any problems. All that is really required is to know how to use a screwdriver and how to plug in connectors. You guys make it sound like rocket science or something.


By garethcoker on 4/11/2007 6:39:53 PM , Rating: 2
Good for your Dad - he had the inclination to build a PC - I don't.


"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson

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