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Sood, right, working with the HP team on the Misto touch interface
Six months after HP absorbed the boutique vendor Voodoo PC, the company sheds some light on its eventual plans

Late last week Hewlett-Packard showcased the fruits of its Voodoo PC acquisition and the HP Labs development team. 

"It became clear that there has been work going on even prior to the Voodoo acquisition and now the wheels are spinning freely, and things are anything but status quo," said HP Global Gaming Chief Technology Officer and DailyTech Blogger Rahul Sood.

Much of HP's showcase included technology derived from HP Labs projects.  HP's Misto project, for example, integrates a 50" touch screen into a coffee table.  The interface is designed as a proof-of-concept for gamers, but Sood isn't discounting its usefulness for other applications.

"Well, we have been exploring all types of technologies which pertain to gaming, including handheld, display, interface, and many others.  We have enough intellectual property within HP to wallpaper the building," states Sood.  "These research scientists within HP Labs are absolute geniuses, they have some interesting projects yet to be unveiled.  The interesting thing is many of the projects they are working on are not specific to gaming - we have recognized these areas and the creative juices are flowing."

Voodoo PC built its niche on the no-expense-spared ultra enthusiasts.  Although HP is a bit more grounded when it comes to catering to the masses, Voodoo's influence in HP Labs is more than apparent.  In particular, HP demonstrated its nine-projector interface capable of displaying images bright enough to see outside in full daylight.  HP's interlacing technology has shown up on other projector based projects; at the Consumer Electronics Show last January the company demonstrated its immersive driving simulator using multiple projectors interlaced together.

However, six months after HP's acquisition of Voodoo, the company still has not shipped an official HP-Voodoo collaborated PC yet.  HP continues to build Voodoo's boutique PCs, mid-range PCs under the Hewlett-Packard brand and entry level products under the Compaq brand. The company still lacks a direct competitor to Dell's XPS line. 

"We recognized that there is a gap between HP and Voodoo – and we believe this gap is significant enough that we need to jump into the sandbox and draw the line. We never said anything about creating a fourth brand but there is indeed speculation."

Sood closes, "As I said at the event in San Francisco, our funnel is full of ideas; you’ll see some new stuff as early as this year."

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Do any of you actually own a VoodooPC?
By garethcoker on 4/10/2007 8:44:47 PM , Rating: 3
You're all so quick to bash VoodooPC, but how many of you actually OWN one and can comment accurately on their performance.

The price debate is something that occurs endlessly on Voodoo's public messageboards. Most current owners simply say to the people who complain about it - if you don't like it, go elsewhere.

You will find that Voodoo regularly outperforms Alienware in most PC magazine 'Gaming Rig' tests. Admittedly, the price may be higher (though to be honest, if you're willing to spend more than $4000-$6000 on a PC, what's another $1000). Anyway - you'll find that Falcon Northwest, a competitor to Voodoo are actually more expensive. They are the only company whose benchmarks actually compete with Voodoo's.

I don't mind people bashing Voodoo - or any company for that matter - if they owned the product and had experience with it - but it just seems to me that it's fashionable to knock something that is out of the price range of most people.

For what it's worth, I'm 22, I'm a musician living in Japan working also as an English teacher. I don't have a fantastic salary, but I save 40% of my monthly salary each month solely to buy a top-of-the-line Voodoo - which I'll use for music production (combined with my previous Voodoo laptop) and design - I've been saving for 8 months. This obviously means I have less money for rent/food/overheads/going out etc.etc. - but I don't care. Voodoo's market is a market that caters for the enthusiast - the same group of people who are willing to spend ridiculous money on bags/cars. There are cars that will get you from A to B, and then there are CARS...

Many of you seem to think that Voodoo are overrated, and I apologise to those of you who actually own one and still think they're overrated, in which case, this article is not directed at you. To the people who don't own one, why don't you get one/find someone who has one and ask them about it.

And dissing a guy just because he dropped out of high school??? I'm sorry, there are HUNDREDS of businessmen who have done exactly the same thing and have gone on to be enormously successful - hundred-millionaires with global brands.

RE: Do any of you actually own a VoodooPC?
By sxr7171 on 4/10/2007 9:29:36 PM , Rating: 2
Wow! Yeah, mister "I want to survive on ramen noodles and give up on having a girlfriend/social life so I can buy a Voodoo to do exactly what a Thinkpad T60p can do"

It's nice to see that your success (or lack thereof) is based on your paying a 200% markup on your "luxury" laptop because it is supposedly that much more of a workhorse than a good $2000 laptop.

You sir are a moron. Those prices are for people who don't know what to do with their money, not for people eking out a living struggling to make ends meet.

They want $1000 for a specific color on the laptop? That really is for people who wipe their asses with $100 bills. How does correlate with performance? Is your money going towards performance or bullshit?

As for me? A nice luxury or sports car dramatically outperforms a Camry and I'll take one. This overhyped, overcolored PC is a stupid proposition.

RE: Do any of you actually own a VoodooPC?
By garethcoker on 4/10/2007 10:04:30 PM , Rating: 5
Ramen noodles actually come from China - but never mind. I know they're popular in Japan - but they are a chinese dish....

And socialising in Japan is very VERY cheap - I don't live in Tokyo. And I have a girlfriend - though admittedly - and sadly, stereotypically - it's not difficult to get a girlfriend in Japan if you are a foreigner.

And I think you'll find that a Thinkpad T60p will struggle to run huge orchestral sample libraries (250 GB) and multiple Virtual Instruments at the same time. I don't think so - it won't happen. It'll run out of CPU power after loading about three instrument patches....

Again - you shouldn't jump to conclusions. Most struggling musicians are always looking to get the next decent bit of kit. Most guitarists are always looking to get a better guitar, or they save up to buy something that's top of the line.

Again - you'll find that on the messageboards, Voodoo has actually quite an interesting cross-section of customers.

You also have to bear in mind, that as a musician - I sometimes perform live. Perhaps I WANT a paintjob on my PC?

The fact is - I actually don't know what to do with my money - if I wasn't saving for my laptop - I'd actually be doing alright in terms of salary, and I'd probably be putting about 40% in savings anyway - so it makes no difference!! The way I entertain myself is by writing music - which ultimately all I need for that is a pencil and paper. I goto the cinema from time to time, I go out from time to time. I don't hoard DVDs or CDs.

Seriously - you can't comment on people's personal circumstances when you don't know about them. Sure, I may be stupid to buy something that I can build for a lot less, but quite frankly, I don't want to build my own PC. Instead of reading about building a PC, I'd rather be writing music. I'm also brand-loyal, so if a company gives me good service, I'm very likely to go back, even if there is a cheaper option elsewhere.

Admittedly - I'm getting the desktop in July - but I'm NOT getting the paintjob because I actually think the BAM finish is much better.

And just so you have an idea about what I do -- --- it's not finished, but most of it is up and running. If you remotely understood the CPU power required to do a mock-up of an orchestral score, then you might appreciate what I'm talking about. Sure, there are other PCs that might do the job for a little cheaper, but at top-level performance, the margin percentages/differences become relatively smaller and smaller.

You sir are a moron. Those prices are for people who don't know what to do with their money, not for people eking out a living struggling to make ends meet.

And no offense, but who are you to decide who can by a VoodooPC?

RE: Do any of you actually own a VoodooPC?
By Zelvek on 4/11/2007 4:13:01 AM , Rating: 2
You don't have time to learn how to build a pc? From this i would the other posters comments were close to being on the money to some small degree. The point here is there are shit loads of better options and as informed consumers who thoroughly understand the product (I build and fix the things for a living) we are saying that voodoos are horrendously over priced.
As to you comment of don't bash em till you try em well if you know enough about computers you can just look at the Gawd dam specs and know what the thing will do. Oh and I have tried em (I didn't wast my money on one though).
How about you give us the specs to the voodoo your planing to get and I bet most of us here will find you a cheaper just as capable just as reliable machine.

RE: Do any of you actually own a VoodooPC?
By cheetah2k on 4/11/2007 5:23:19 AM , Rating: 2
oh come on.. Mac books are cheaper man! You could buy 2 for the price of 1 Voodoo laptop!

By Zelvek on 4/11/2007 3:10:52 PM , Rating: 2
exactly my point.

RE: Do any of you actually own a VoodooPC?
By garethcoker on 4/11/2007 8:15:51 AM , Rating: 2
At the end of the day - your point about 'wasting' money. Money and wasting it is subjective.

Buying a Louis Vuitton bag is a personal choice.
Buying a Rolex is a personal choice.
Heck - buying brand name clothes is a personal choice.
Buying Voodoo is a personal choice.

You don't have to like it. I'm not asking you to. You can bash Voodoo all you want (and all the other similar companies) - but the fact remains that there will be people who buy them. You may think these people are stupid, but that's your opinion!

As for your comments about specs -- reviews man - reviews!

By Zelvek on 4/11/2007 3:13:24 PM , Rating: 2
I've read the reviews the question is do you even understand them? SO Voodoo beats other OEMs in all the reviews but if you understood those numbers that they throw at you you would know that 6 fps for a few extra thousand dollars is crazy.,1697,2059877...
Yes in that review the voodoo wins but they are simply looking at raw power if the voodoo is 0.001% better it will win. They don't compare value at all. check out the Gateway or the cyberpower in that review they both cost $4000 ($1700 less than the voodoo) and they are a fraction behind in performance. The difference in those PCs is so small you wouldn't notice.

RE: Do any of you actually own a VoodooPC?
By Schrag4 on 4/11/2007 10:29:14 AM , Rating: 4
Some people don't care to build their own PCs. I, for one, love to do just that, but that doesn't mean other people will, even if they're technically inclined.

To say he should learn to build computers so he can save money is really kind of stupid. With the prices of PCs declining as they have been since, well, FOREVER, you'd best learn to build/fix other more expensive things. For example, I can build a brand spankin' new computer that runs current games quite well for what, 1000 bucks, maybe one or two hundred more? But what if something breaks on my car? I pay some mechanic hundreds or even thousands to fix it. I wish I knew more about fixing cars (I know nothing about fixing cars) and less about building/fixing computers.

My point is that calling someone stupid for not knowing how to build a computer is really a stupid comment. Unless that's your job or your passion I wouldn't expect you to know how to build a computer. Sounds to me like his job is in music, not computers. So only techies can post at tech sites now?

Oh, and he's right, if he finds extra value in the Voodoo PC that you can't find, it makes perfect sense for him to buy that instead of a PC that performs the same (according to you, I haven't researched) but costs 2000 bucks more. Yes, even a paintjob can have a value of 2000 bucks. Maybe not to you, but to some people. Who are you to say he can't spend that money if he really really likes the paintjob, or thinks his audience will really really like it.

RE: Do any of you actually own a VoodooPC?
By Zelvek on 4/11/2007 3:22:33 PM , Rating: 2
I didn't say anywhere that he should learn to build them just that his excuse for not knowing how was poor. Can only techies post on this site no but if you want to be taken seriously you should know a bit about what your talking about. Were did I say that a voodoo is $2000 more than similar PCs? Try retorting to one posters comments at a time.

RE: Do any of you actually own a VoodooPC?
By Schrag4 on 4/11/2007 4:54:02 PM , Rating: 2
You're right, he better have a damn good excuse if he's not going to know how to build a PC. Otherwise he's a frickin' moron.

I'll say it again, unless building PCs is your job or your passion, I don't expect ANYONE to know how to build a PC, even those who use them VERY HEAVILY.

RE: Do any of you actually own a VoodooPC?
By TomZ on 4/11/2007 6:28:30 PM , Rating: 2
Bah. My dad is in his sixties and is non-technical, and he built his last PC without any problems. All that is really required is to know how to use a screwdriver and how to plug in connectors. You guys make it sound like rocket science or something.

By garethcoker on 4/11/2007 6:39:53 PM , Rating: 2
Good for your Dad - he had the inclination to build a PC - I don't.

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