Rahul Sood Speaks on the Future of Voodoo
April 10, 2007 2:50 PM
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Sood, right, working with the HP team on the Misto touch interface
Six months after HP absorbed the boutique vendor Voodoo PC, the company sheds some light on its eventual plans
Late last week Hewlett-Packard showcased the fruits of its Voodoo PC acquisition and the HP Labs development team.
"It became clear that there has been work going on even prior to the Voodoo acquisition and now the wheels are spinning freely, and things are anything but status quo," said HP Global Gaming Chief Technology Officer and
Blogger Rahul Sood.
Much of HP's showcase included technology derived from
HP Labs projects
. HP's Misto project, for example, integrates a 50" touch screen into a coffee table. The interface is designed as a proof-of-concept for gamers, but Sood isn't discounting its usefulness for other applications.
"Well, we have been exploring all types of technologies which pertain to gaming, including handheld, display, interface, and many others. We have enough intellectual property within HP to wallpaper the building," states Sood. "These research scientists within HP Labs are absolute geniuses, they have some interesting projects yet to be unveiled. The interesting thing is many of the projects they are working on are not specific to gaming - we have recognized these areas and the creative juices are flowing."
Voodoo PC built its niche on the no-expense-spared ultra enthusiasts. Although HP is a bit more grounded when it comes to catering to the masses, Voodoo's influence in HP Labs is more than apparent. In particular, HP demonstrated its nine-projector interface capable of displaying images bright enough to see outside in full daylight. HP's interlacing technology has shown up on other projector based projects; at the Consumer Electronics Show last January the company demonstrated its immersive driving simulator using multiple projectors interlaced together.
However, six months after
HP's acquisition of Voodoo
, the company still has not shipped an official HP-Voodoo collaborated PC yet. HP continues to build Voodoo's boutique PCs, mid-range PCs under the Hewlett-Packard brand and entry level products under the Compaq brand. The company still lacks a direct competitor to Dell's XPS line.
"We recognized that there is a gap between HP and Voodoo – and we believe this gap is significant enough that we need to jump into the sandbox and draw the line. We never said anything about creating a fourth brand but there is indeed speculation."
Sood closes, "As I said at the event in San Francisco, our funnel is full of ideas; you’ll see some new stuff as early as this year."
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Voodoo PC's are nice
4/10/2007 8:41:42 PM
Hmm, I don't know about half of your guys comments. I find that Voodoo PC's generally surpass the performance of the competition as seen before in many reviews. They are authentic machines built specifically for those with tastes for high-end machines and have big wallets. Although one may be able to purchase the same components for less and build it for less, Voodoo's machines are deisgned like Ferrari's and exceed average home tricked PC's not only in design, but quality as well. I have seen them in person and they are definitely engineering masterpieces. If you actually read the specs on how they do everything and how everything is built, thought-out and then perfected, you would understand that the technology these machines employ simply goes beyond that of typical game machine hardware. They are silent, extremely overclocked and run very cool for the most part. They are not the most reliable of pc's however, that's why a direct competitor to the XPS line would be necessary for an audience stuck inbetween. Those who demand performance, but without the sacrifice in reliability. Even those who would enjoy just an all around good set-up for a more decent price, which is pretty much where I end up when I need a new PC. I need good performance, warranty and I don't want the thing to self-destruct when I plug it in... so it goes hand in hand.
I would be interested in seeing what HP and Voodoo PC could put together myself, as that is typically what I look for when deciding an all-around good performing set up.
RE: Voodoo PC's are nice
4/10/2007 9:02:58 PM
Agreed with TheRequiem on the 'reliability' front. I've read quite a few sob stories on people's desktops breaking down, but with bleeding-edge components - that can happen.
The vast majority of users have experienced nothing but joy from their systems though.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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