Rahul Sood Speaks on the Future of Voodoo
April 10, 2007 2:50 PM
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Sood, right, working with the HP team on the Misto touch interface
Six months after HP absorbed the boutique vendor Voodoo PC, the company sheds some light on its eventual plans
Late last week Hewlett-Packard showcased the fruits of its Voodoo PC acquisition and the HP Labs development team.
"It became clear that there has been work going on even prior to the Voodoo acquisition and now the wheels are spinning freely, and things are anything but status quo," said HP Global Gaming Chief Technology Officer and
Blogger Rahul Sood.
Much of HP's showcase included technology derived from
HP Labs projects
. HP's Misto project, for example, integrates a 50" touch screen into a coffee table. The interface is designed as a proof-of-concept for gamers, but Sood isn't discounting its usefulness for other applications.
"Well, we have been exploring all types of technologies which pertain to gaming, including handheld, display, interface, and many others. We have enough intellectual property within HP to wallpaper the building," states Sood. "These research scientists within HP Labs are absolute geniuses, they have some interesting projects yet to be unveiled. The interesting thing is many of the projects they are working on are not specific to gaming - we have recognized these areas and the creative juices are flowing."
Voodoo PC built its niche on the no-expense-spared ultra enthusiasts. Although HP is a bit more grounded when it comes to catering to the masses, Voodoo's influence in HP Labs is more than apparent. In particular, HP demonstrated its nine-projector interface capable of displaying images bright enough to see outside in full daylight. HP's interlacing technology has shown up on other projector based projects; at the Consumer Electronics Show last January the company demonstrated its immersive driving simulator using multiple projectors interlaced together.
However, six months after
HP's acquisition of Voodoo
, the company still has not shipped an official HP-Voodoo collaborated PC yet. HP continues to build Voodoo's boutique PCs, mid-range PCs under the Hewlett-Packard brand and entry level products under the Compaq brand. The company still lacks a direct competitor to Dell's XPS line.
"We recognized that there is a gap between HP and Voodoo – and we believe this gap is significant enough that we need to jump into the sandbox and draw the line. We never said anything about creating a fourth brand but there is indeed speculation."
Sood closes, "As I said at the event in San Francisco, our funnel is full of ideas; you’ll see some new stuff as early as this year."
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All talk and no action
4/10/2007 7:21:14 PM
Its great that a company as big as HP wants to meddle in the nonsensical high end gaming computers. However just talking about it for the past year is really making me weary.
I may be wrong ultimately (when HP and Voodoo finally release something) but it seem as though Dell has done a much better business move than HP. They've gotten the benefits of imperialism without looking too fat. And if you notice some actual good things have come for the consumer because of the dell-alienware acquisition.
1-Alienware and Dell's comparable highend gaming desktops now feature differnt configurations instead of same crap under a different labeled chasis.
2-Its my belief that we would have never even seen the ATI 1800 and 1900 cards for the notebooks if Dell and Alienware did not decide to differentiate their notebook lineups.
3-We know that Alienware wont get dissolved, say what you may, but Alienware prices are very compelling especialy for newbies who dont quite want to build for themselves, and people just looking to get a computer quickly.
HP has chosen a differnt path, thats fine, but they really need to show the goods now. if the HP engineers are geniuses and the Voodoo folks are adding gaming to HP then can we see innovative stuff like:
-powerful tablet pcs good enough for gaming
-media center pcs that dont sacrifice gameplay performance
-customized case options
RE: All talk and no action
4/11/2007 1:06:55 AM
As a poster says above - Voodoo doesn't compete directly with Alienware - but actually the ALX line - which as he rightly says - is as expensive as the VoodooPCs.
Starting at $5849 - if you just click ALX and then Configure.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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