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With no immediate pressure from the competition and a healthy mainstream product lineup, there is no reason for NVIDIA to rush new cards out to the market

This article was first published in German on

In talks with industry insiders at CeBIT I was able to confirm that NVIDIA's upcoming mainstream DX10 G84 and G86 cards would have been ready in time for a CeBIT launch. NVIDIA, however, decided to postpone the launch to April 17th for various reasons.

I wouldn't put much doubt in the quality of the chips of the cards at this point, since reputated video card manufacturers confirmed to me that these are up and running. MSI was already able to show custom designs of G84 and G86 based retail cards, not reference cards. On top of that, various companies exhibited notebooks equipped with the mobile variants dubbed G84M and G86M, running all day long under Windows Vista without a crash.

After all, the PCB for GeForce 8600 on down is based on the stable GeForce 7600-series line, which was already a derivative of the GeForce 6600-series layout. The only component that would need any fine tuning at this point is the GPU -- and that's been stable for months.

One possible reason is the recent delay of AMDs R600 generation to the second quarter of the year. There is no pressure from the competition to rush out the cards to the market. Instead NVIDIA can lean back and happily sell current GeForce 7 mainstream cards. Meanwhile their GeForce 8 mainstream cards based on G84 and G86 are in production. Basically NVIDIA is preparing for another hard launch.

According to industry sources I've talked to, NVIDIA will be able to deliver enourmous amounts of those cards when they launch - they will basically flood the whole market.

If you talk to the AMD crowd, however, you get other reasons, which are also somewhat realistic. Apart from various problems with the hardware, NVIDIA would delay the launch as long as possible to have a working driver ready. The current state of G80 drivers is not at the level of quality one would expect.

Though AMD may be suffering from rather low yields on TSMCs 65nm process, it decided to employ the new process on the upcoming R600 chip family, even on the largest high-end chips.  This approach may put ATI ahead technically, but it's risky with regard to the fact that NVIDIA can put massive quantities of older components at lower prices on the market very quickly.

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By shiznit on 3/23/2007 7:47:11 PM , Rating: -1
You should not end a sentence with a preposition.

RE: @grammar
By WeaselITB on 3/23/2007 8:55:53 PM , Rating: 3
Really? Let us take a look at all the words that appear at the end of sentences in the article.

point (even though it doesn't really count, since the period here is quite obviously meant to be a comma)
market (again)
cards (again)
launch (again)
market (again)

Please, tell me which of those may be considered a preposition. Thanks!

On a more serious note, this is a fantastic move by NVIDIA. If there is no immediate market need for the product, and there is a lot to be gained by delaying the product, what reason is there to rush the process? Especially since this will allow NVIDIA to continue with their "hard-launch" philosophy.

RE: @grammar
By shiznit on 3/24/2007 3:57:59 PM , Rating: 2
lol the arcticle was edited. when i first read it the very last word in the article was "for".

RE: @grammar
By ChronoReverse on 3/24/2007 4:56:40 PM , Rating: 2
Well, if they go and release SUPER OMG CHEAP cards in response to ATi finally getting their cards out, I shall be a very happy camper =)

RE: @grammar
By glennpratt on 3/25/2007 6:58:50 PM , Rating: 4
Agent Bork: Chief! Ya know that guy whose camper they were whackin' off in?
Agent Fleming: Bork, you're a federal agent! You represent the United States Government! Never end a sentence with a preposition.
Agent Bork: Oh, uh... Ya know that guy in whose camper they... I... I mean, that guy off in whose camper they were whacking?

“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls

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