Apple Begins Shipping the Apple TV
March 20, 2007 9:52 AM
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The sleek new set top box from Apple is sure to please home theater fans
After a brief period of delay, deemed necessary for fine tuning, Apple is beginning to ship its Apple TV set top box. The unit was originally slated for February of this year but
was pushed back two to three weeks
into March because of last minute adjustments to the product's operating system.
The Apple TV is
shipping now for a flat price of $299 USD
. Apple supplies a remote, the Apple TV itself and a power cord. The system connects to a local network via Wi-Fi or by wire, allowing users to stream movies and media onto their large screen TV. Beyond movies, the Apple TV also allows playback of music from an iTunes library. At its current single configuration, the Apple TV is equipped with a 40GB hard drive for store content locally, as users will be able to sync their iTunes content to the box.
Users are required to have a TV with at least RGB component input but a TV with HDMI or DVI input is preferred. There is an optical output for multi-channel audio but no coaxial SPDIF. Many audiophiles tend to prefer using coaxial SPDIF for lower jitter. Most users will be connecting the Apple TV up to a home receiver for the best experience.
Shipping begins now and orders are expected to move out of warehouse in three to five business days.
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RE: so it streams content?
3/20/2007 7:50:32 PM
Why would I pay $3 per movie to rent when for $15/month on netflix I get 10-20 movies.
For the same reason people still drive to Blockbuster. Instant satisfaction.
I have Netflix too... but I would certainly like to have the option of digital rentals. And no, I don't mean the Watch Now thing on Netflix. I want instant movies on my TV, easily.
My point is that I usually watch most movies once. That's where the rental part comes into play. I don't need to own it, I just wanna see it. Likewise, when I go see a movie in the theater, I don't get to walk out with the reels. I just wanna be entertained for 2 hours.
You're right about the price. Netflix does give you more movies per month. But, you're limited to 3 movies per week or so, the order of your queue and the post office. Netflix is still the best way to get movies to your house... but I'm still waiting for a digital alternative.
RE: so it streams content?
3/21/2007 3:52:04 AM
this isn't netflix bashing, their great...but i actually prefer the blockbuster online subscription...i get two movies at a time for 15 a month, unlimited...also the shipping warehouse is in my town so it takes a 24-48 hours from the day they say they shipped the item...never longer then 2 business days...and also, instead of shipping the movie back and waiting for the post office to get it to them, then update my queue and ship new ones out...i can take it to a blockbuster store (again pretty close) and trade the movies in for two new ones...my queue gets updated almost instantly, i have two movies to hold me over till the mail ones come in, and when they do i actually have four movies out at the same time
they get you in the store and save on shipping...i get nonstop movies for 15 bucks a month...even 2 dollar rentals wouldn't appease me for now.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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