Apple Begins Shipping the Apple TV
March 20, 2007 9:52 AM
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The sleek new set top box from Apple is sure to please home theater fans
After a brief period of delay, deemed necessary for fine tuning, Apple is beginning to ship its Apple TV set top box. The unit was originally slated for February of this year but
was pushed back two to three weeks
into March because of last minute adjustments to the product's operating system.
The Apple TV is
shipping now for a flat price of $299 USD
. Apple supplies a remote, the Apple TV itself and a power cord. The system connects to a local network via Wi-Fi or by wire, allowing users to stream movies and media onto their large screen TV. Beyond movies, the Apple TV also allows playback of music from an iTunes library. At its current single configuration, the Apple TV is equipped with a 40GB hard drive for store content locally, as users will be able to sync their iTunes content to the box.
Users are required to have a TV with at least RGB component input but a TV with HDMI or DVI input is preferred. There is an optical output for multi-channel audio but no coaxial SPDIF. Many audiophiles tend to prefer using coaxial SPDIF for lower jitter. Most users will be connecting the Apple TV up to a home receiver for the best experience.
Shipping begins now and orders are expected to move out of warehouse in three to five business days.
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It's called a Proof of Concept
3/20/2007 4:21:10 PM
This device is just to see if a market exists for this type of product. Why invest millions in R&D only to find out that no one wants to buy it. The first incarnation of the iPod was to prove that people want digital music, thus the ITMS was unveiled. The iPod Video, proof that people want portable video. Apple is very shrewd in their practices in this way. The iPhone will be the same way. Wait until the second or third generation is released, then we will see real functionality.
RE: It's called a Proof of Concept
3/20/2007 11:28:16 PM
Companies do this all the time, especially auto companies. They release a product to have the 'appearance' of being part of a particular market.
This is a trial run. By version 2 or 3 it will have turned into something excellent.
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
Apple TV Delayed a Few More Weeks
March 1, 2007, 1:18 AM
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