Annual Service Credit examples

Images courtesy John Battelle’s Searchblog
Microsoft is offering businesses money to not use Google

After a stirring memo from Bill Gates detailing his company’s lost opportunities on Web technologies, Microsoft has been playing catch-up to the likes of Google. Specifically, Microsoft is feverishly trying to gain market share in the search business—a sector dominated by the Mountain View, Calif.-based Google.

As its latest effort to push Windows Live Search, Microsoft is offering businesses incentives to use its search engine. As part of its “Service Credits for Web Search” program, every PC enrolled using Live Search will yield a business between $2 to $10 annually in Microsoft service or training credit, plus a $25,000 “enrollment credit.”

Word of the program first came from John Battelle’s Searchblog, which features description and pictures outlining Microsoft’s “Service Credits for Web Search.” As quoted in the entry, Microsoft is pushing its plan with the following overview:

Employees search the web daily with tools from Google, Microsoft, or Yahoo. OEMs and web sites are already earning credits based on searches that their users bring. Now, your organization can earn credits for Microsoft web searches and redeem them for Microsoft or preferred partner deployment and training services. More searches earns more credits towards the services you value.

A couple of examples of service credit show that a company with 10,000 enrolled PCs could earn credit of $120,000, with larger companies able to earn even more.

In an e-mail statement as seen on Information Week, Microsoft confirmed the existence of the program. “Currently, we are conducting a trial program through which Microsoft is providing service or training credits to a select number of enterprise customers based on the number of Web search queries conducted by their employees via Live Search,” said a Microsoft spokesperson.

“These customers, in turn, are providing valuable feedback to Microsoft on the use of Web search in an enterprise environment. As search evolves into more of a productivity tool, and revenue sharing becomes more commonplace across the industry, we are engaging in mutually beneficial partnerships such as this and our recently announced deal with Lenovo to more easily enable customers to choose Live Search.”

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
Related Articles
Microsoft Shakes Up Windows Division
March 23, 2006, 3:47 PM

Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki