Google Buys Adscape to Expand into Video Game Advertising
March 19, 2007 2:53 AM
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Google confirms intention to display ads in games
Google ads may start to appear in the latest video games now that it has acquired video game advertising firm Adscape. Google announced on Friday that it will
expand its advertising programs to the video game market
"As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience," Google said in a statement.
Many gamers are appalled that advertisements are now a common appearance in video games. In some cases, there are so many ads that many feel game developers and publishers focus more time and money on closing advertisement deals than working on making a quality game.
No financial details were given about the Adscape acquisition, but sources close to Google indicated that the deal was around $23 million.
that Google would possibly enter video game advertising in January, but the deal was sealed this Friday. Earlier last year, Microsoft acquired Massive Inc., another major video game advertisement company for a reported $200 million.
Google had no qualms about placing its lucrative ad spots inside video games. "We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser," said Google.
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RE: We can hope?
3/19/2007 7:58:16 PM
Considering the type of web ads that were common before Google started selling there own, I think gamers will be in good hands.
While many games it just fits, like sport and racing games where the fields and tracks are already plastered over with ads for everything you can think of, some games are going to be a problem. Can you imagine playing WOW and having billboards or soda cans? That would really break immersion.
Then there is paying twice for something. If they are going to make a game and put ads in it, then they shouldn’t charge you for it. After all, the more valuable the game is, the more time you will spend in it, and the more money they will make.
Those are my three thoughts on the matter.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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