Google Buys Adscape to Expand into Video Game Advertising
March 19, 2007 2:53 AM
comment(s) - last by
Google confirms intention to display ads in games
Google ads may start to appear in the latest video games now that it has acquired video game advertising firm Adscape. Google announced on Friday that it will
expand its advertising programs to the video game market
"As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience," Google said in a statement.
Many gamers are appalled that advertisements are now a common appearance in video games. In some cases, there are so many ads that many feel game developers and publishers focus more time and money on closing advertisement deals than working on making a quality game.
No financial details were given about the Adscape acquisition, but sources close to Google indicated that the deal was around $23 million.
that Google would possibly enter video game advertising in January, but the deal was sealed this Friday. Earlier last year, Microsoft acquired Massive Inc., another major video game advertisement company for a reported $200 million.
Google had no qualms about placing its lucrative ad spots inside video games. "We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser," said Google.
This article is over a month old, voting and posting comments is disabled
In the future: Opensource > Commercial
3/19/2007 7:11:33 PM
The popularity of the commercial PC game is, in my opinion, going to dwindle in light of the following factors:
* Copy protection schemes and advertisements affecting gamers
* Rampant piracy affecting the industry
* Opensource games are becoming an increasingly viable alternative.
Although not entirely up to the standards of modern commercial games, they're rapidly catching up. The OGRE engine is looking excellent, and they'll only get better, what with their second Google Summer of Code acceptance.
Besides, making games is much, much more entertaining than playing them, in my opinion. I work with the openFrag project (one of my goals is to integrate procedural techniques into the engine), and I have to say, it's quite the learning experience. One of the guys here learned C++ in eight months and is now a damn good developer.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
Google May Extend Advertising Into Video Games
January 24, 2007, 4:12 PM
Google Promises to Fix 4-year-old Chrome Browser Battery Draining Bug
July 18, 2014, 9:16 AM
Microsoft to Cut 18,000 Employees, Phase Out Nokia X Android Smartphones
July 17, 2014, 9:03 AM
Quick Note: Nokia Devices Now Receiving Windows Phone 8.1 Update
July 15, 2014, 10:42 AM
Windows 9's Metro Start Menu Nears, Images Leak of Newest Build
July 14, 2014, 12:02 PM
Apple Barks Back Against Claims That iOS is a National Security Threat to China
July 13, 2014, 5:04 PM
Windows "Threshold" to Cater to Both Desktop, Mobile
June 30, 2014, 8:36 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
FBI Report Suggests That Self-Driving Cars Could Be Used as Rolling Bombs
July 16, 2014, 11:02 AM
Tesla Confirms “Model III” EV with 200+ Mile Range, Blames Ford for Missed "SEX"
July 15, 2014, 9:12 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information