Google Buys Adscape to Expand into Video Game Advertising
March 19, 2007 2:53 AM
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Google confirms intention to display ads in games
Google ads may start to appear in the latest video games now that it has acquired video game advertising firm Adscape. Google announced on Friday that it will
expand its advertising programs to the video game market
"As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience," Google said in a statement.
Many gamers are appalled that advertisements are now a common appearance in video games. In some cases, there are so many ads that many feel game developers and publishers focus more time and money on closing advertisement deals than working on making a quality game.
No financial details were given about the Adscape acquisition, but sources close to Google indicated that the deal was around $23 million.
that Google would possibly enter video game advertising in January, but the deal was sealed this Friday. Earlier last year, Microsoft acquired Massive Inc., another major video game advertisement company for a reported $200 million.
Google had no qualms about placing its lucrative ad spots inside video games. "We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser," said Google.
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In the future: Opensource > Commercial
3/19/2007 7:11:33 PM
The popularity of the commercial PC game is, in my opinion, going to dwindle in light of the following factors:
* Copy protection schemes and advertisements affecting gamers
* Rampant piracy affecting the industry
* Opensource games are becoming an increasingly viable alternative.
Although not entirely up to the standards of modern commercial games, they're rapidly catching up. The OGRE engine is looking excellent, and they'll only get better, what with their second Google Summer of Code acceptance.
Besides, making games is much, much more entertaining than playing them, in my opinion. I work with the openFrag project (one of my goals is to integrate procedural techniques into the engine), and I have to say, it's quite the learning experience. One of the guys here learned C++ in eight months and is now a damn good developer.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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