Google Buys Adscape to Expand into Video Game Advertising
March 19, 2007 2:53 AM
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Google confirms intention to display ads in games
Google ads may start to appear in the latest video games now that it has acquired video game advertising firm Adscape. Google announced on Friday that it will
expand its advertising programs to the video game market
"As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience," Google said in a statement.
Many gamers are appalled that advertisements are now a common appearance in video games. In some cases, there are so many ads that many feel game developers and publishers focus more time and money on closing advertisement deals than working on making a quality game.
No financial details were given about the Adscape acquisition, but sources close to Google indicated that the deal was around $23 million.
that Google would possibly enter video game advertising in January, but the deal was sealed this Friday. Earlier last year, Microsoft acquired Massive Inc., another major video game advertisement company for a reported $200 million.
Google had no qualms about placing its lucrative ad spots inside video games. "We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser," said Google.
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It's all about taste
3/19/2007 7:43:31 AM
When one puts ads out of place, then it harms the game... wen one creates fun ways to increase brand power, then I can see it work.
One example, instead of looking for stupid canisters or newspapers in GTA and the likes, why not looking for branded cans and New York Times news papers?
Really... it's all about taste. As for Google, it will be REALLY hard to develop context sensing technologies within games, especially taking into account that a miss (misplaced ad) will take value from a product that someone bought and payed for. It would be unacceptable to find an ad for FIFA 2007 in a WWII shooter...
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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