Google Buys Adscape to Expand into Video Game Advertising
March 19, 2007 2:53 AM
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Google confirms intention to display ads in games
Google ads may start to appear in the latest video games now that it has acquired video game advertising firm Adscape. Google announced on Friday that it will
expand its advertising programs to the video game market
"As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience," Google said in a statement.
Many gamers are appalled that advertisements are now a common appearance in video games. In some cases, there are so many ads that many feel game developers and publishers focus more time and money on closing advertisement deals than working on making a quality game.
No financial details were given about the Adscape acquisition, but sources close to Google indicated that the deal was around $23 million.
that Google would possibly enter video game advertising in January, but the deal was sealed this Friday. Earlier last year, Microsoft acquired Massive Inc., another major video game advertisement company for a reported $200 million.
Google had no qualms about placing its lucrative ad spots inside video games. "We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser," said Google.
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RE: We can hope?
3/19/2007 7:28:42 AM
Actually, giant billboards and Pepsi cans can be immersive when they mirror reality. That should be the line for ads and product placement... one could place ads when that would add to a game instead of subtracting... I can still remember old games where they had fake ads to add realism like old soccer and formula 1 racing games. If those hundreds of hours were spent looking at real brands... that's got to increase brand power while actually increasing game immersion....
But the minute I see a Coke ad on a medieval set, that's when I'll strike that companies games from my list for a long time.
RE: We can hope?
3/19/2007 10:40:01 AM
I don't care about IGA. It's been around for years since Duke Nukem had Pepsi cans.
I agree it makes it feel a little more realistic to have real world elements in the game. And if it helps game developers make more money, that'll hopefully equate to better games and lower prices.
RE: We can hope?
3/19/2007 2:16:48 PM
Games like Baseball that you would expect to see real world ads littering the stadiums are fine, but many first person shooters are putting ads in like BF2142. I didn't buy BF2142 and 80% of my decision was because of ads. Fighting in the middle east, I don't really expect to see Engish ads for things bought in the US.
I'm currently beta testing a new shooter set in the future, and sure enough... a bunch of billboards all over with no textures ready for adverts. I'm seriously worried about seeing 2007 ad's in a game supposedly set quite a bit in the future.
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