Google confirms intention to display ads in games

Google ads may start to appear in the latest video games now that it has acquired video game advertising firm Adscape. Google announced on Friday that it will expand its advertising programs to the video game market.

"As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience," Google said in a statement.

Many gamers are appalled that advertisements are now a common appearance in video games. In some cases, there are so many ads that many feel game developers and publishers focus more time and money on closing advertisement deals than working on making a quality game.

No financial details were given about the Adscape acquisition, but sources close to Google indicated that the deal was around $23 million. DailyTech previously reported that Google would possibly enter video game advertising in January, but the deal was sealed this Friday. Earlier last year, Microsoft acquired Massive Inc., another major video game advertisement company for a reported $200 million.

Google had no qualms about placing its lucrative ad spots inside video games. "We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser," said Google.

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