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One of cable's largest media conglomorates has opened the litigation against YouTube

Viacom today announced it has filed a lawsuit against Google in U.S. District Court for the Southern District of New York. Viacom filed the lawsuit claiming that Google intentionally committed massive copyright infringement of Viacom’s entertainment properties. The lawsuit seeks more than $1 billion in damages, in addition to an injunction that will prohibit Google/YouTube from further copyright infringement.

In its statement, Viacom said that “almost 160,000 unauthorized clips of Viacom’s programming have been available on YouTube and that these clips had been viewed more than 1.5 billion times.” Viacom would have greatly preferred these page views to have come from its own online video sharing website iFilm, so that it would have been able to receive advertising revenue.

Viacom also said Google, which acquired YouTube in 2006, has built a “lucrative business out of exploiting the devotion of fans to others’ creative works in order to enrich itself and its corporate parent.” Essentially,  fans of content not owned by Google are watching the “creative works” on YouTube while Google benefits from and exploits these users’ devotions to these T.V. shows.

Viacom went on to say that YouTube’s entire business model is “based on building traffic and selling advertising off of unlicensed content.” Viacom’s statement even says that Google is avoiding taking “proactive steps to curtail the infringement on its site.”  YouTube missed the anti-piracy deadline that it promised to deliver by January 2007.

Viacom is also unhappy that it has to police YouTube’s content and says that YouTube has placed “the entire burden – and high cost – of monitoring YouTube onto the victims of its infringement.”

Viacom believes that “YouTube and Google are continuing to take the fruit” of its efforts without permission while also “destroying enormous value in the process.” Viacom also added a little sentiment by saying the value “rightfully belongs to the writers, directors and talent who create it and companies like Viacom that have invested to make possible this innovation and creativity.” Despite the added emotion, however, there is no doubt that the lawsuit centers on money.    

After unproductive negotiation Viacom believes that its only choice is to “turn to the courts to prevent Google and YouTube from continuing to steal” its content and to gain compensation for damages.

Prior to 2006, Viacom owned CBS broadcasting networks.  CBS Corporation has also scrutinized YouTube; the company recently declined a content sharing program that was slated for 2007.  Viacom, on the other hand, has chosen to partner with Joost for its online content sharing platform.


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RE: Google is untouchable
By INeedCache on 3/13/2007 7:05:07 PM , Rating: 2
First off, if you think Google is untouchable, you'd better think again. Google may be a decent-sized player in their own playground, but when you start playing with the bigger boys in a more public playground, you best be careful. A lot of those video clips on youtube have disclaimers, which prohibit unauthorized retransmittion, which is what is happening on youtube. They own the site, so they do have the obligation to monitor everything that is on there. Wait and see what happens here. They will either settle out of court with Google forking over a big chunk of change, or go to court where they will face more than formidable competition, and where they will likely lose and face a big judgement anyway. Why do some seem to believe Google and Apple are untouchable? No company is.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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