backtop


Print 21 comment(s) - last by UNCjigga.. on Mar 16 at 5:36 PM

TiVo CEO agrees that the Series 3 DVR is overpriced

Those who want a TiVo Series 3 HD digital recorder but are unwilling to pay close to $800 for it may be pleased to learn that they are not alone. TiVo CEO Tom Rogers said in a conference call that the company must drop the price of its high-definition recorders in an effort to boost its current slumping sales.

“We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend,” said Rogers to analysts in a recent earnings report.

Rogers states that the growth of HDTV sales is a wave that the company has thus far been unable to ride due to the high price of the high-def TiVo DVR.

“The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item,” Rogers said. “Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant.”


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By retrospooty on 3/15/2007 2:44:44 PM , Rating: 3
I agree with you for myself and those of use capable of building and operating this on a PC, but Tivo is easy for the other 90% of the population that cant build a PC or even figure out how to use DVR on one.

Also, the price isnt much different. Lets see the price of a a SFF computer, with an hdcp hdmi output video card, and all the cards you need to go along with it to make it all work. Likely around the $800 mark. If Tivo drops thier price it is still an attractive offer for most people.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

Related Articles
TiVo Series3 Now Official
September 12, 2006, 1:50 AM
TiVo Series3 Tuner to Sell for $800
September 7, 2006, 3:28 AM













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki