backtop


Print

TiVo CEO agrees that the Series 3 DVR is overpriced

Those who want a TiVo Series 3 HD digital recorder but are unwilling to pay close to $800 for it may be pleased to learn that they are not alone. TiVo CEO Tom Rogers said in a conference call that the company must drop the price of its high-definition recorders in an effort to boost its current slumping sales.

“We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend,” said Rogers to analysts in a recent earnings report.

Rogers states that the growth of HDTV sales is a wave that the company has thus far been unable to ride due to the high price of the high-def TiVo DVR.

“The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item,” Rogers said. “Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant.”




"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
Related Articles
TiVo Series3 Now Official
September 12, 2006, 1:50 AM
TiVo Series3 Tuner to Sell for $800
September 7, 2006, 3:28 AM






Most Popular Articles2nd Generation August Smart Lock – Now with Apple HomeKit Features
September 18, 2017, 7:00 AM
iSO 11 is Almost Ready:
September 19, 2017, 7:48 AM
Intel Coffee Lake release date
September 10, 2017, 6:07 AM
iOS 11 Arrives in 2 Days – Here is What You Get.
September 17, 2017, 6:59 AM
We will Get 5G Phones in 2019
September 19, 2017, 6:49 AM

Latest Blog Posts






botimage
Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki