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TiVo CEO agrees that the Series 3 DVR is overpriced

Those who want a TiVo Series 3 HD digital recorder but are unwilling to pay close to $800 for it may be pleased to learn that they are not alone. TiVo CEO Tom Rogers said in a conference call that the company must drop the price of its high-definition recorders in an effort to boost its current slumping sales.

“We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend,” said Rogers to analysts in a recent earnings report.

Rogers states that the growth of HDTV sales is a wave that the company has thus far been unable to ride due to the high price of the high-def TiVo DVR.

“The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item,” Rogers said. “Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant.”


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Tivo should sell software not hardware.
By DFranch on 3/14/2007 10:29:45 PM , Rating: 2
Tivo should get out of the hardware business, and just sell the software. I used to own a series 1 tivo and I loved it, but it used to irk me that I was paying $13 a month to download the guide data.




By rklaver on 3/15/2007 2:23:17 PM , Rating: 2
ah you have to admit, setting something to record over the internet was pretty damn cool. I ended up using that more often than I realized. Plus the fact I could transfer to my computer, made it worth the monthly fee.


"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

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