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TiVo CEO agrees that the Series 3 DVR is overpriced

Those who want a TiVo Series 3 HD digital recorder but are unwilling to pay close to $800 for it may be pleased to learn that they are not alone. TiVo CEO Tom Rogers said in a conference call that the company must drop the price of its high-definition recorders in an effort to boost its current slumping sales.

“We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend,” said Rogers to analysts in a recent earnings report.

Rogers states that the growth of HDTV sales is a wave that the company has thus far been unable to ride due to the high price of the high-def TiVo DVR.

“The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item,” Rogers said. “Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant.”

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I heard ....
By SunAngel on 3/14/2007 9:55:31 PM , Rating: -1
Today, I heard about SDV and what its impact will be on these boxes. If DT's story turns out to be true, it will render these Tivo boxes useless.

I always wondered why anyone would pay a subscription fee for a program guide. But I also wondered why people buy satellite radio too. All the current STB program guides seem fine to me. Have I missed something on the program guide train?

How hard could it be add a modem or NIC to a television and build the firmware for Tivo into tv set? Sony easily has the skill to implement this. Imagine a Sony Bravia coupled with an IPTV Tivo programming guide. The possibility would be endless.

RE: I heard ....
By essjae on 3/16/2007 12:46:20 AM , Rating: 2
Unless you have Tivo, you won't get it. You're not just paying for a program guide. You're getting a lot more, season pass...that alone is worth it, set it and forget it. Right now, my plasma is dead, it's been almost 4 weeks, Bestbuy repair guy has been here 2x, 2nd time he actually took the back of the TV off to look at the components...anyway, my Tivo is still recording all my stuff. If I had to pick my programs weekly, I'd miss the few things I normally watch each week.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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