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TiVo CEO agrees that the Series 3 DVR is overpriced

Those who want a TiVo Series 3 HD digital recorder but are unwilling to pay close to $800 for it may be pleased to learn that they are not alone. TiVo CEO Tom Rogers said in a conference call that the company must drop the price of its high-definition recorders in an effort to boost its current slumping sales.

“We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend,” said Rogers to analysts in a recent earnings report.

Rogers states that the growth of HDTV sales is a wave that the company has thus far been unable to ride due to the high price of the high-def TiVo DVR.

“The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item,” Rogers said. “Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant.”


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RE: Unfortunately, he's not correct
By ninjit on 3/14/2007 9:16:28 PM , Rating: 3
To record HD conent on the Tivo you'd need to subscribe to those packages as well - i.e. you need HD content in the first place to record?

Cable companies will want you to use their service over someone elses any day, so regardless of what TiVo do they will try to undercut by offering a cheaper alternative.

This was why TiVo sued the company supplying most of the generic cable boxes, because they were losing share big time to the cable companies in something that they essentially invented the market for (and have the patents for).

I don't recall how that litigation turned out.


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