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TiVo CEO agrees that the Series 3 DVR is overpriced

Those who want a TiVo Series 3 HD digital recorder but are unwilling to pay close to $800 for it may be pleased to learn that they are not alone. TiVo CEO Tom Rogers said in a conference call that the company must drop the price of its high-definition recorders in an effort to boost its current slumping sales.

“We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend,” said Rogers to analysts in a recent earnings report.

Rogers states that the growth of HDTV sales is a wave that the company has thus far been unable to ride due to the high price of the high-def TiVo DVR.

“The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item,” Rogers said. “Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant.”

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Tivos are yesterday's answer
By Comdrpopnfresh on 3/14/2007 9:12:39 PM , Rating: 2
Its so easy to just make a small form factor computer w/ two tv tuners- hd even, and have the hdcp hdmi output with a graphics card. Throw in a raid 0 array of 750gb drives, a dvd drive, an internet connection, and a cheap cpu that energy efficient and can handle HD, and if you take into account monthly fees, its mor economical- and you can add as much capacity as you want!

RE: Tivos are yesterday's answer
By sxr7171 on 3/15/2007 12:53:53 AM , Rating: 2
Question: Where's the cable card support?

RE: Tivos are yesterday's answer
By zsouthboy on 3/15/2007 8:52:20 AM , Rating: 2
CableCard has been intentionally fucked over by the industry, so he specifically CAN'T do that.


I hate cable companies.
I hate phone companies too.
I hate basically anyone providing essentially a "data service" and pretending otherwise. (and getting away with it)

RE: Tivos are yesterday's answer
By rklaver on 3/15/2007 2:18:48 PM , Rating: 2
I hate cable companies.
I hate phone companies too.
I hate basically anyone providing essentially a "data service" and pretending otherwise. (and getting away with it)


By retrospooty on 3/15/2007 2:44:44 PM , Rating: 3
I agree with you for myself and those of use capable of building and operating this on a PC, but Tivo is easy for the other 90% of the population that cant build a PC or even figure out how to use DVR on one.

Also, the price isnt much different. Lets see the price of a a SFF computer, with an hdcp hdmi output video card, and all the cards you need to go along with it to make it all work. Likely around the $800 mark. If Tivo drops thier price it is still an attractive offer for most people.

"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
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