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TiVo CEO agrees that the Series 3 DVR is overpriced

Those who want a TiVo Series 3 HD digital recorder but are unwilling to pay close to $800 for it may be pleased to learn that they are not alone. TiVo CEO Tom Rogers said in a conference call that the company must drop the price of its high-definition recorders in an effort to boost its current slumping sales.

“We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend,” said Rogers to analysts in a recent earnings report.

Rogers states that the growth of HDTV sales is a wave that the company has thus far been unable to ride due to the high price of the high-def TiVo DVR.

“The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item,” Rogers said. “Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant.”


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Do the math
By johna on 3/14/2007 8:27:22 PM , Rating: 2
Do the math. Even if they drop the price to $400 cable is still a better deal. If you use the Tivo Series 3 with cable you have to pay $400 for the box, $3 for two cable cards and a monthly fee to Tivo, usually $12.95. I can get an HD PVR set top box from my cable company for $10 per month. No matter how I skin it I never can make the payback work. Tivo is basically screwed on this.




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