eBay has decided to make the first significant change to its
feedback system in over 11 years with the announcement
of Feedback 2.0. In addition to the standard positive, neutral and negative
ratings, Feedback 2.0 will also provide four additional categories, where buyers
can individually rate sellers on called Detailed Seller Ratings (DSRs).
The four new categories are: Item as described,
Communication, Shipping time and Shipping and Handling charges. Buyers will be
able to rate sellers on a 5-star rating scale on each category.
According to eBay, the DSRs do not affect a seller's overall
feedback score, but are put in place to help gauge a seller's performance in
key areas. "We expect buyers to purchase from sellers who have high stars
on the dimensions most important to them," said Brian Burke, Senior
Manager, Global Policy Management for eBay.
Other changes include the addition of the item title and
selling price under each feedback entry on a seller's feedback page.
Previously, only the feedback comment along with the feedback rating and item
number were included.
eBay plans to roll out Feedback 2.0 in Australia, Belgium,
France, India, Ireland, Italy, Poland and the United Kingdom within the next
few days. Feedback 2.0 will be launched in the United States this spring.