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eBay's new Detailed Seller Ratings
eBay adds Detailed Seller Ratings to its feedback system

eBay has decided to make the first significant change to its feedback system in over 11 years with the announcement of Feedback 2.0. In addition to the standard positive, neutral and negative ratings, Feedback 2.0 will also provide four additional categories, where buyers can individually rate sellers on called Detailed Seller Ratings (DSRs).

The four new categories are: Item as described, Communication, Shipping time and Shipping and Handling charges. Buyers will be able to rate sellers on a 5-star rating scale on each category.

According to eBay, the DSRs do not affect a seller's overall feedback score, but are put in place to help gauge a seller's performance in key areas. "We expect buyers to purchase from sellers who have high stars on the dimensions most important to them," said Brian Burke, Senior Manager, Global Policy Management for eBay.

Other changes include the addition of the item title and selling price under each feedback entry on a seller's feedback page. Previously, only the feedback comment along with the feedback rating and item number were included.

eBay plans to roll out Feedback 2.0 in Australia, Belgium, France, India, Ireland, Italy, Poland and the United Kingdom within the next few days. Feedback 2.0 will be launched in the United States this spring.





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By Quryous on 3/8/2007 9:31:57 PM , Rating: 2
The bit about rating shipping costs is the worst, and most obvious, of course. If people are normal, they don't want to pay ANYTHING for shipping. That is the biggest complaint I hear.

So, eBay is taking advantage of it. Buyers rate on shipping costs, Sellers react by reducing shipping costs. The only way to make up for this is, of course, to raise the selling price. EBay gets a larger cut of the raised selling price. Slick, right? Expecially when sellers start what eBay has been pushing people to do for quite a while, FREE shipping.

Free Shipping will, of course, raise the selling price the highest, and result in eBay making a maximum off the new, higher selling price.

Just follow the money. It is easy to understand when you just follow the money.




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