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eBay's new Detailed Seller Ratings
eBay adds Detailed Seller Ratings to its feedback system

eBay has decided to make the first significant change to its feedback system in over 11 years with the announcement of Feedback 2.0. In addition to the standard positive, neutral and negative ratings, Feedback 2.0 will also provide four additional categories, where buyers can individually rate sellers on called Detailed Seller Ratings (DSRs).

The four new categories are: Item as described, Communication, Shipping time and Shipping and Handling charges. Buyers will be able to rate sellers on a 5-star rating scale on each category.

According to eBay, the DSRs do not affect a seller's overall feedback score, but are put in place to help gauge a seller's performance in key areas. "We expect buyers to purchase from sellers who have high stars on the dimensions most important to them," said Brian Burke, Senior Manager, Global Policy Management for eBay.

Other changes include the addition of the item title and selling price under each feedback entry on a seller's feedback page. Previously, only the feedback comment along with the feedback rating and item number were included.

eBay plans to roll out Feedback 2.0 in Australia, Belgium, France, India, Ireland, Italy, Poland and the United Kingdom within the next few days. Feedback 2.0 will be launched in the United States this spring.



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RE: Hopefully...
By Mitch101 on 3/8/2007 2:00:05 PM , Rating: 2
Legitimate Honest sellers take the risk.

The problem is there is a lot of scum sellers on e-bay too. E-bay needs to eliminate sellers with lots of negative feedback. Say 5% and higher. I have seen too many sellers with 90% positive feedback on hundreds of items. On 1000 items that means 100 people got something else. Of course people should steer clear of these sellers but e-bay could certainly close the account. Of course they would just create a new account but I rarely ever buy from anyone who hasnt sold more than 100 items with 99% feedback.


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