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eBay's new Detailed Seller Ratings
eBay adds Detailed Seller Ratings to its feedback system

eBay has decided to make the first significant change to its feedback system in over 11 years with the announcement of Feedback 2.0. In addition to the standard positive, neutral and negative ratings, Feedback 2.0 will also provide four additional categories, where buyers can individually rate sellers on called Detailed Seller Ratings (DSRs).

The four new categories are: Item as described, Communication, Shipping time and Shipping and Handling charges. Buyers will be able to rate sellers on a 5-star rating scale on each category.

According to eBay, the DSRs do not affect a seller's overall feedback score, but are put in place to help gauge a seller's performance in key areas. "We expect buyers to purchase from sellers who have high stars on the dimensions most important to them," said Brian Burke, Senior Manager, Global Policy Management for eBay.

Other changes include the addition of the item title and selling price under each feedback entry on a seller's feedback page. Previously, only the feedback comment along with the feedback rating and item number were included.

eBay plans to roll out Feedback 2.0 in Australia, Belgium, France, India, Ireland, Italy, Poland and the United Kingdom within the next few days. Feedback 2.0 will be launched in the United States this spring.





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