Report: Video Game Consoles in 41% of U.S. Homes
March 5, 2007 3:56 PM
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A study by Nielsen shows that game console popularity in the U.S. continues to rise
A new report released by Nielsen
claims that video game consoles are now in 41% of U.S. homes
, an 18.5% increase from the fourth quarter of 2004. In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.
The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased. At any moment during the day, 1.6 million people can be found using a video game console system. Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.
Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.
Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.
This report was the first in a series of studies that Nielsen has been working on. Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.
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I am Indian,
3/13/2007 5:43:37 AM
I never got a chance to play on PS2's or XBOX's.
I played only on PC ( p4's).
I played all of the games , like counter-strike, Age of myth,age of empires, quake series ,
While back in our college we have a separate ladies hostel and separate boys hostel.
Like in India you know ( it's conservative class) so men are not allowed to go in ladies hostel.
But we have a LAN(Local area network) set up between these hostels.
I am sure men's hostel guys defeated a national team on Age of empires.
But to my surprise these ladies hostel team beat us to shit one day.
Ladies are great gamers , but these set of girls whom I know were from army backgrounds and they love to call themselves equal.
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