Report: Video Game Consoles in 41% of U.S. Homes
March 5, 2007 3:56 PM
comment(s) - last by
A study by Nielsen shows that game console popularity in the U.S. continues to rise
A new report released by Nielsen
claims that video game consoles are now in 41% of U.S. homes
, an 18.5% increase from the fourth quarter of 2004. In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.
The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased. At any moment during the day, 1.6 million people can be found using a video game console system. Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.
Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.
Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.
This report was the first in a series of studies that Nielsen has been working on. Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.
This article is over a month old, voting and posting comments is disabled
RE: "...series of studies..."
3/6/2007 11:36:40 AM
I have trouble persuading my gf giving me a blowjob, I tried persuading her to play with me at Gears of war and she gave me one of these killer looks...
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
Microsoft Rolls Out Budget Lumia 530 to Replace Hugely Successful Lumia 520
July 23, 2014, 7:47 AM
Apple Posts Record Fiscal Q3 Profit of $7.7B, Sells 35.2M iPhones
July 22, 2014, 4:57 PM
Quick Note: Mobile Use Surpasses PC in China for First Time
July 22, 2014, 11:18 AM
WSJ: Up to 80 Million iPhone 6 Smartphones to be Produced by Year's End
July 22, 2014, 10:57 AM
Quick Note: NVIDIA’s SHIELD Tablet Gets Official
July 22, 2014, 10:00 AM
Motorola Moto G Successor Reportedly Uncovered, Moto X Discounted by up to $75
July 21, 2014, 1:11 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Toyota Scientist: Autonomous Vehicles May Lead to Increased Fuel Consumption, Pollution
July 18, 2014, 2:42 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information