Report: Video Game Consoles in 41% of U.S. Homes
March 5, 2007 3:56 PM
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A study by Nielsen shows that game console popularity in the U.S. continues to rise
A new report released by Nielsen
claims that video game consoles are now in 41% of U.S. homes
, an 18.5% increase from the fourth quarter of 2004. In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.
The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased. At any moment during the day, 1.6 million people can be found using a video game console system. Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.
Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.
Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.
This report was the first in a series of studies that Nielsen has been working on. Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.
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RE: Not surprised.
3/6/2007 4:21:23 AM
I have considered that SOME of my friends are gadget nuts, however, that's only about 50% of them, at best, the other half is made up of what I would consider more "average" people who know very litle about computers (I can testify to that, as I usually get called by them to clean up their PCs ;)
Most of them have older consoles, such as the PS2 and Xbox.
In general, they have kids, who also play on the consoles.
They have chosen consoles as they can't mess them up like they do with PCs.
None of the people I know would be considered "early adopters" of PCs or consoles (I still use a gamecube, which IMO is still more than enough for gaming ATM, I may well buy a Wii towards the end of this year).
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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