Report: Video Game Consoles in 41% of U.S. Homes
March 5, 2007 3:56 PM
comment(s) - last by
A study by Nielsen shows that game console popularity in the U.S. continues to rise
A new report released by Nielsen
claims that video game consoles are now in 41% of U.S. homes
, an 18.5% increase from the fourth quarter of 2004. In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.
The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased. At any moment during the day, 1.6 million people can be found using a video game console system. Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.
Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.
Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.
This report was the first in a series of studies that Nielsen has been working on. Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.
This article is over a month old, voting and posting comments is disabled
Failure rates & customer service.
3/6/2007 2:02:54 AM
A study by Nielsen should ask some very important questions like-
-Failure rates of consoles.
"The 360's failure rates are bad enough; why does customer service have to be this bad? "
I'm printing this because I've gotten many letters that say the same thing. His just happened to have been the best so far, and I've had plenty. Many people have said in comments that they're waiting to buy a 360 until they feel more comfortable about the failure rate, and hearing stories about customers who not only bought the system (and the extended warranty) having so many problems on the phone will only lose Microsoft more customers.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
OnePlus Ditches Invite System for 1st-Gen Phone, Will Bring it Back for Round "2"
April 20, 2015, 2:52 PM
Apple Plans In-Store Workshops to Teach Users How to Use Its Smartwatch
April 17, 2015, 1:02 PM
Report: Apple Racks Up Nearly 1M Apple Watch Preorders
April 13, 2015, 3:26 PM
Sharp Unveils World's First "4K" Phone Display at Mind-Boggling 806 PPI
April 13, 2015, 11:24 AM
TSMC Hypes Its Upcoming 10 nm Process, Amid Struggles to Hit Volume at 16 nm
April 10, 2015, 7:57 PM
Samsung 's Galaxy S6, Profit Surprise Overshadow Prolonged Revenue Slump
April 8, 2015, 9:24 AM
Most Popular Articles
Windows 10 Build 10056 -- What's New in the Latest Leak
April 13, 2015, 10:38 PM
Tech's Biggest Loser on Tax Day: eBay Pays Nearly 99 Percent Tax Rate
April 15, 2015, 3:28 PM
Mathematician's Sociological Formulation May Explain the "Hipster Paradox"
April 14, 2015, 1:13 PM
Editorial: TinEye is an Essential Search Engine That Too Few Know About
April 14, 2015, 10:58 PM
Testers Trolled by Promise of Uninstallable Windows 10 Preview Build 10061
April 16, 2015, 2:52 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information