Report: Video Game Consoles in 41% of U.S. Homes
March 5, 2007 3:56 PM
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A study by Nielsen shows that game console popularity in the U.S. continues to rise
A new report released by Nielsen
claims that video game consoles are now in 41% of U.S. homes
, an 18.5% increase from the fourth quarter of 2004. In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.
The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased. At any moment during the day, 1.6 million people can be found using a video game console system. Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.
Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.
Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.
This report was the first in a series of studies that Nielsen has been working on. Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.
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RE: I am Surprised
3/5/2007 7:12:08 PM
as a former nielsen employee, i take every study from them with a grain of salt. their sample just grew to 12,000 homes this past fall and with each expansion, there's quite a bit of variance between the new ratings and the old ones. that variance is often programatically "smoothed" out but the glaring differences prove (in my opinion) the inherent fallicy of sampling.
sampling's only benefit is to give sample consumers (broadcasters, advertisers, etc.) the same common measurement method. the actual measurement may be faulty/inaccurate, but everyone agrees to use that measurement.
also, this study only considers "traditional" households with televisions. college students... excluded. adult roomates... typically excluded. renters in non-apartment complexes (e.g.: private homes/garage apts)... excluded. and their sample is still severely skewed to the top 15 tv markets.
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