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A study by Nielsen shows that game console popularity in the U.S. continues to rise

A new report released by Nielsen claims that video game consoles are now in 41% of U.S. homes, an 18.5% increase from the fourth quarter of 2004.  In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.

The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased.  At any moment during the day, 1.6 million people can be found using a video game console system.  Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.

Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.

Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.

This report was the first in a series of studies that Nielsen has been working on.  Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.


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RE: "...series of studies..."
By tsukasa1288 on 3/5/2007 6:15:08 PM , Rating: 2
You are skeptical about the existence of girl gamers? Just to to any college campus, any highschool campus, any anime/videogame convention, any comicbook store, or any LAN party. I personal know and have meet many gamers who are in fact, female. They are not some kind of mythological creature, just a minority.


RE: "...series of studies..."
By CascadingDarkness on 3/5/2007 6:43:46 PM , Rating: 3
There were girls at high school and college, but none of them seem to fit the myth you speak of. I've been to computer club, comic book/table-top game stores, and even the occasional Lan party and never seen a single girl. Speaking of mythical creatures I rode my griffin to many of these events, but would gladly trade one mythical creature in for another.

Mindless banter aside. I think the main reason would be the fact most reported sightings are generally in metropolitan/urban environments. I sadly live in Central Wisconsin where this species is beyond endangered and thought to be extinct.

Don't mind me, just having some fun.


RE: "...series of studies..."
By atticu5 on 3/5/2007 7:38:32 PM , Rating: 2
yea, i'm from wisconsin too (madison) and i know what you mean. they are there tho. no they usually super hot, but that's prolly because they have better things to do than play videogames or they just aren't as hardcore about it as most guys that play videogames.


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