A study by Nielsen shows that game console popularity in the U.S. continues to rise

A new report released by Nielsen claims that video game consoles are now in 41% of U.S. homes, an 18.5% increase from the fourth quarter of 2004.  In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.

The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased.  At any moment during the day, 1.6 million people can be found using a video game console system.  Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.

Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.

Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.

This report was the first in a series of studies that Nielsen has been working on.  Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.

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