Report: Video Game Consoles in 41% of U.S. Homes
March 5, 2007 3:56 PM
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A study by Nielsen shows that game console popularity in the U.S. continues to rise
A new report released by Nielsen
claims that video game consoles are now in 41% of U.S. homes
, an 18.5% increase from the fourth quarter of 2004. In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.
The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased. At any moment during the day, 1.6 million people can be found using a video game console system. Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.
Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.
Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.
This report was the first in a series of studies that Nielsen has been working on. Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.
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3 X-Box 1's
3/5/2007 5:20:53 PM
I have 3 X-Box first gen in my home. Not for gaming but for the video streaming abilities of X Box media center. I also run 2 modified TIVO's, with a XP Media Center as a repository for my digital content. Now I dont know a lot of poeple to probably make a difference but the majority of poeple I know use their X-Box's for the same reason. I dont recall the last time I played a game on any of them and before you call the kettle black I did buy all my games. I usually get them from Gamefly. Just be the first renter and play the game if you beat it mail it back but if you like it and cant beat it after a short time the buy it button is usually less than $20.00 and you were the only user of that disc. The game is usually still selling in the store for $35.00 or more.
They really make great picture players. Plus my digital camera records in quicktime which plays back in the X-box which I have not see a DVD player unit do.
You can buy a X-Box for around $50.00 now and well it has to be the best Media Center for HDTV ever. Of course the software to do this is not Microsoft but it is certainly the best add on to a system ever.
Wish there was a open source console system but since companies lose money on the console I dont see it having the power and being as cost effective.
If Microsoft loosens the belt on the 360 for homebrew software development I might replace one of them with the 360.
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