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AMD ATI chipset development continues for Intel platforms

AMD is continuing ATI chipset development for Intel processors despite the recent AMD and ATI merger. AMD does not intend to take the market share crown from Intel however. Jochen Polster, sales and marketing vice president for AMD, said their goal is to have a reasonable share of the Intel chipset market -- nothing too large. Relationships with NVIDIA will continue as well.

When asked if AMD has plans to launch an Intel Centrino-like mobile platform, Polster denied such plans. “There is no such plan. In fact, a Centrino-like platform is not a very good strategy for AMD. If we limit our business partners to develop along the lines of a platform we set, then all PC products will eventually develop into similar solutions, which in the end would lead to a price war and minimize profits for all our partners,” said Polster. “We believe in a open platform so our business partners can build and develop products that build on their strengths.”

AMD is currently readying its Trevally mobile reference design, though it lacks Centrino-like branding. Trevally is based off a mobile variant of the recently released AMD 690G chipset, the RS690T.



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RE: Engineering Samples
By Targon on 3/1/2007 5:06:21 PM , Rating: 5
Back in the days of the 486, AMD had access to Intel microcode, and were really an exact clone of Intel, except that they tweaked the design a bit to come up with 40MHz, 80MHz, and 120MHz versions. It wasn't until the Pentium vs. AMD K5 that AMD even tried to make fully AMD designed chip.

When it comes to the current instruction sets, both companies don't try to reverse engineer each other's products, they just make their own implementation of the instruction sets. It's like two authors telling the same story with the same characters. In the end, the story will be the same, but how the story is told and which telling you prefer is the key to which is considered the better choice.


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