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AMD ATI chipset development continues for Intel platforms

AMD is continuing ATI chipset development for Intel processors despite the recent AMD and ATI merger. AMD does not intend to take the market share crown from Intel however. Jochen Polster, sales and marketing vice president for AMD, said their goal is to have a reasonable share of the Intel chipset market -- nothing too large. Relationships with NVIDIA will continue as well.

When asked if AMD has plans to launch an Intel Centrino-like mobile platform, Polster denied such plans. “There is no such plan. In fact, a Centrino-like platform is not a very good strategy for AMD. If we limit our business partners to develop along the lines of a platform we set, then all PC products will eventually develop into similar solutions, which in the end would lead to a price war and minimize profits for all our partners,” said Polster. “We believe in a open platform so our business partners can build and develop products that build on their strengths.”

AMD is currently readying its Trevally mobile reference design, though it lacks Centrino-like branding. Trevally is based off a mobile variant of the recently released AMD 690G chipset, the RS690T.



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By AlexWade on 3/1/2007 4:28:16 PM , Rating: 2
I subscribe to US News (got to stay informed) and right there on the front cover is a Microsoft ad pushing Vista and AMD products. The ad made it sound like that Intel couldn't do what AMD Live does.

So, just like AMD making Intel chipsets, that made do a double-take. I read it twice just to make sure it had nothing about Intel in it. Maybe AMD's marketing department finally wised up. Maybe AMD finally learned what it takes to be profitable. And, if that means supporting your arch-rival in a small way, so be it. Maybe Intel should start making AMD chipsets. But that won't happen.




By carl0ski on 3/1/2007 9:19:50 PM , Rating: 3
been happening for years

AMD and Microsoft have been in bed for a while

Intel pours 10s millions of dollars annually into Open and free software to penetrate the server market with Itanium and get away from x86.

X86 is all AMD has going for it and pushes to keep it with the help of Microsoft.

I remember AMD MS cohouts to create Windows XP and Athlon XP
ever hear that rumour of WinXP specific code in Athlon XP to improve responsiveness.

Why did MS ditch Intel and release WinXP for AMD's X86-64


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