backtop


Print

AMD ATI chipset development continues for Intel platforms

AMD is continuing ATI chipset development for Intel processors despite the recent AMD and ATI merger. AMD does not intend to take the market share crown from Intel however. Jochen Polster, sales and marketing vice president for AMD, said their goal is to have a reasonable share of the Intel chipset market -- nothing too large. Relationships with NVIDIA will continue as well.

When asked if AMD has plans to launch an Intel Centrino-like mobile platform, Polster denied such plans. “There is no such plan. In fact, a Centrino-like platform is not a very good strategy for AMD. If we limit our business partners to develop along the lines of a platform we set, then all PC products will eventually develop into similar solutions, which in the end would lead to a price war and minimize profits for all our partners,” said Polster. “We believe in a open platform so our business partners can build and develop products that build on their strengths.”

AMD is currently readying its Trevally mobile reference design, though it lacks Centrino-like branding. Trevally is based off a mobile variant of the recently released AMD 690G chipset, the RS690T.





"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
Related Articles
AMD Launches New 690G and 690V Chipsets
February 27, 2007, 2:11 AM
AMD Readies "Trevally" Mobile Platform
February 5, 2007, 5:38 PM



Latest Headlines
Dell Inspiron 3650
August 23, 2017, 6:00 AM
Essential Phone vs iPhone 7 Plus
August 21, 2017, 6:15 AM
ASUS’ latest curved gaming monitor
August 18, 2017, 6:10 AM
MSI GL62M 7REX Gaming Laptop
August 14, 2017, 6:00 AM
SoundCloud survives the budge scare
August 12, 2017, 6:38 AM
Dell XPS 27
August 9, 2017, 6:00 AM




Latest Blog Posts
Xiaomi Mi 6 Smartphone.
Nenfort Golit - Aug 8, 2017, 6:00 AM






botimage
Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki