Print 26 comment(s) - last by AstroCreep.. on Mar 5 at 3:03 PM

AMD ATI chipset development continues for Intel platforms

AMD is continuing ATI chipset development for Intel processors despite the recent AMD and ATI merger. AMD does not intend to take the market share crown from Intel however. Jochen Polster, sales and marketing vice president for AMD, said their goal is to have a reasonable share of the Intel chipset market -- nothing too large. Relationships with NVIDIA will continue as well.

When asked if AMD has plans to launch an Intel Centrino-like mobile platform, Polster denied such plans. “There is no such plan. In fact, a Centrino-like platform is not a very good strategy for AMD. If we limit our business partners to develop along the lines of a platform we set, then all PC products will eventually develop into similar solutions, which in the end would lead to a price war and minimize profits for all our partners,” said Polster. “We believe in a open platform so our business partners can build and develop products that build on their strengths.”

AMD is currently readying its Trevally mobile reference design, though it lacks Centrino-like branding. Trevally is based off a mobile variant of the recently released AMD 690G chipset, the RS690T.

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Engineering Samples
By Thorburn on 3/1/2007 3:19:04 PM , Rating: 3
Can't imagine Intel will be too keen to ship out Engineering Samples or provide microcodes so won't be easy to support future processors.

RE: Engineering Samples
By TomZ on 3/1/2007 3:45:33 PM , Rating: 2
Does Intel typically send out microcode to chipset developers?

RE: Engineering Samples
By Denkino on 3/1/2007 3:48:33 PM , Rating: 3
Good motherboards help sell processors.. Finding the perfect motherboard for an OEM dealer or an individual customer helps sell the processor... Intel is definitely in a position to gain from AMD continuing ATIs line of intel motherboard support.

RE: Engineering Samples
By AGAC on 3/2/2007 6:05:16 PM , Rating: 2
I don´t know if AMD realy wants to make a too nice a chipset for intel. On the other hand, the Achile's Heel of the C2D line is their chpsets. Intel use to be good at it...

RE: Engineering Samples
By AstroCreep on 3/1/07, Rating: -1
RE: Engineering Samples
By Phynaz on 3/1/2007 4:40:07 PM , Rating: 2
Actually, chips are rarely reverse engineered.

RE: Engineering Samples
By Targon on 3/1/2007 5:06:21 PM , Rating: 5
Back in the days of the 486, AMD had access to Intel microcode, and were really an exact clone of Intel, except that they tweaked the design a bit to come up with 40MHz, 80MHz, and 120MHz versions. It wasn't until the Pentium vs. AMD K5 that AMD even tried to make fully AMD designed chip.

When it comes to the current instruction sets, both companies don't try to reverse engineer each other's products, they just make their own implementation of the instruction sets. It's like two authors telling the same story with the same characters. In the end, the story will be the same, but how the story is told and which telling you prefer is the key to which is considered the better choice.

RE: Engineering Samples
By SmokeRngs on 3/2/2007 9:57:12 AM , Rating: 2
or like Intel reverse-engineering the Opteron for their EM64T implementation.

Intel reverse engineered nothing. Due to the agreement AMD and Intel have, anything that effects the x86 ISA is shared freely between them. This is how AMD has SSE support and how Intel has x86-64.

RE: Engineering Samples
By AstroCreep on 3/5/2007 3:03:58 PM , Rating: 2
Intel admitted to having to reverse-engineer the AMD version of 64-bit extensions...

RE: Engineering Samples
By Milliamp on 3/1/2007 4:28:50 PM , Rating: 2
AMD and Intel have a cross licensing agreement anyway. I am willing to bet that AMD knows enough about Intel processors that they might already have the information they need :)

RE: Engineering Samples
By Phynaz on 3/1/2007 4:40:45 PM , Rating: 2
They have a cpu agreement, not a bus agreement.

RE: Engineering Samples
By Spoelie on 3/3/2007 8:24:21 AM , Rating: 2
ATi has a bus agreement, and AMD got that agreement when they bought ATi

RE: Engineering Samples
By dnd728 on 3/1/2007 4:42:29 PM , Rating: 2
Well, it would make all those non-disclosure agreements look quite stupid...

RE: Engineering Samples
By Targon on 3/1/2007 5:09:08 PM , Rating: 2
The key is in the rights to make chipsets for the socket, and how the communication works between the CPU and the chipset. Since Intel really isn't breaking new ground in that area, I don't see that there would be a real issue except for license rights to the Intel socket(s).

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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