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AMD ATI chipset development continues for Intel platforms

AMD is continuing ATI chipset development for Intel processors despite the recent AMD and ATI merger. AMD does not intend to take the market share crown from Intel however. Jochen Polster, sales and marketing vice president for AMD, said their goal is to have a reasonable share of the Intel chipset market -- nothing too large. Relationships with NVIDIA will continue as well.

When asked if AMD has plans to launch an Intel Centrino-like mobile platform, Polster denied such plans. “There is no such plan. In fact, a Centrino-like platform is not a very good strategy for AMD. If we limit our business partners to develop along the lines of a platform we set, then all PC products will eventually develop into similar solutions, which in the end would lead to a price war and minimize profits for all our partners,” said Polster. “We believe in a open platform so our business partners can build and develop products that build on their strengths.”

AMD is currently readying its Trevally mobile reference design, though it lacks Centrino-like branding. Trevally is based off a mobile variant of the recently released AMD 690G chipset, the RS690T.

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By Budman on 3/1/2007 3:12:50 PM , Rating: 2
AMD will continue INTEL chipset???


RE: Typo??
By Brandon Hill on 3/1/2007 3:17:37 PM , Rating: 2
RE: Typo??
By exanimas on 3/1/2007 3:21:37 PM , Rating: 3
It pretty much explains it in the article. Since ATI and AMD merged, they both count as AMD now. ATI makes chipsets, and has made them for Intel in the past. This is just a confirmation that even though they merged, ATI (AMD) will continue to make chipsets for Intel CPUs.

RE: Typo??
By Omega215D on 3/1/2007 4:50:45 PM , Rating: 2
Funny considering there was a story about AMD being in a prime position for a buyout.

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