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In part 2 of BADD we create a new mathematical formula to calculate the level of BADD that a company, team, or entity can be awarded.

I developed the BADD 40 scale to help people grade a company before they make a potentially dangerous investment decision. The BADD 40 scale is totally unscientific; it was borrowed from an industry friend who uses a similar scale methodology for totally unrelated reasons.

The BADD 40 scale started out as a bit of a gag, but somehow people in the investment community have embraced the BADD acronym. Truth be told, I couldn’t sleep, and I am sitting at the Los Angeles airport awaiting a flight home so I decided to spend a few minutes to write this article.

Grading something as complex as a strategic investment requires some serious thought. Certainly, this type of grading is more deserving than a simple scale from 1-10. BADD 40 involves grading four key areas – otherwise known as the FACK method.

• Financials
• Arrogance
• Competitive Outlook
• Karma

Typically a company that fails the BADD 40 is one that we should all stay away from. The FACK method will help us come up with the overall score.

For more on the BADD 40 Scale and the formula to this methodology click here.




"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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