V CAST from Verizon Wireless already offers news and music
videos, but now the service will also include sports news, scores, and
and ESPN announced on Thursday their agreement to put Mobile ESPN content
on Verizon's V CAST phones.
With a multiyear agreement, both companies are set to launch the service in
the coming months. The service will be offered for free for V CAST
customers, who are already paying a fee of $15 per month.
Executive Vice President of ESPN Enterprises, Salil Mehta, commented on the
partnership and the impact of the agreement. "ESPN has built the best
wireless sports application of its kind and we are extremely pleased to offer
our unique content and unmatched innovation through the nation's leading
wireless carrier and data provider...for ESPN, this is the right strategy and
the right carrier relationship to grow our business while serving millions of
sports fans with the information they want, when and how they want it."
The new service will include features such as real-time sports news, scores and
alerts, select ESPN insider content, videos, ESPN fantasy games, and the
ability to personalize for teams. With ESPN's On Demand mobile video, customers
will be able to access clips from ESPN television shows such as SportsCenter,
Cold Pizza, Rome is Burning, Outside the Lines, Pardon the Interruption, and
Around the Horn.
One third of Verizon's 59 million subscribers own
phones that are compatible with V CAST. For ESPN, the service means a
larger customer base, and could attract more of the sports market to Verizon's