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A young Steve Jobs - image courtesy 1000bit.net
Apple Corp. and Apple Inc. "Come Together"

The battle between Apple Corp., the company that represents The Beatles, and Apple Inc. has finally come to an end. The two companies have feuded since the 1980s when Apple Computer first came on the scene.

Apple Corp. filed its first lawsuit against Apple Inc. in 1980, 1989 and then again in 2003. The last lawsuit claimed that Apple infringed upon a 1991 agreement reached between the two companies by operating its iTunes Music Store and using the Apple logo.

Apple Corp. lost the case. "I think that the use of the apple logo is a fair and reasonable use of the mark in connection with the service, which does not go further and unfairly or unreasonably suggest an additional association with the creative works themselves," said Justice Anthony Mann at the time of the ruling.

Today, it appears that the two companies have settled their long-standing feud. The new agreement replaces the one first reached in 1991. Apple will own all "Apple" trademarks and will license certain trademarks back to Apple Corp. for its own use. Apple Inc. will also continue to operate its iTunes Music Store and use its logos to promote the online service. Both companies will also pay for their own legal fees.

"We love the Beatles, and it has been painful being at odds with them over these trademarks. It feels great to resolve this in a positive manner, and in a way that should remove the potential of further disagreements in the future," said Apple Inc. CEO Steve Jobs.

"It is great to put this dispute behind us and move on. The years ahead are going to be very exciting times for us. We wish Apple Inc. every success and look forward to many years of peaceful co-operation with them," said Apple Corp. manager Neil Aspinall.

The only thing left is for Beatles albums to start showing up on iTunes … just don’t hold your breath.



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About time
By Polynikes on 2/5/2007 1:31:15 PM , Rating: 2
Two significantly different logos, two significantly different businesses operating in significantly different markets. (Or used to be, now the line is blurring.) Nobody probably even knows of Apple Corp. unless they've looked at the back of a Beatles CD or album. How anyone could confuse the two is way beyond my comprehension. Stupid corporations fighting over the stupidest details.




RE: About time
By bobm on 2/5/2007 3:02:05 PM , Rating: 4
It is as the poster djcameron stated “Arrogance. Plain and simple.”, if I make an agreement with someone I am not going to try and wiggle my way out of it just because a court might not force me to keep my word, Job's and Apple can't be relied on to keep their word.

I do not agree with Bill Gate's business practices but any criticism in that regard I would have to say Job's is much worse and if Job's was in Gate's position the way he would try to put the screws to his customers would make Gate's look like a saint. It's good for the world that Job's just isn't nearly as good of a business man as Gate's.


RE: About time
By wien on 2/5/2007 5:27:24 PM , Rating: 2
Ahem.. "Jobs" and "Gates".


RE: About time
By TomZ on 2/5/2007 6:06:30 PM , Rating: 2
I believe the OP was trying to use the posessive form of their names which would be Gates' and Jobs', e.g., Gates' money and Jobs' arrogance.


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