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A young Steve Jobs - image courtesy
Apple Corp. and Apple Inc. "Come Together"

The battle between Apple Corp., the company that represents The Beatles, and Apple Inc. has finally come to an end. The two companies have feuded since the 1980s when Apple Computer first came on the scene.

Apple Corp. filed its first lawsuit against Apple Inc. in 1980, 1989 and then again in 2003. The last lawsuit claimed that Apple infringed upon a 1991 agreement reached between the two companies by operating its iTunes Music Store and using the Apple logo.

Apple Corp. lost the case. "I think that the use of the apple logo is a fair and reasonable use of the mark in connection with the service, which does not go further and unfairly or unreasonably suggest an additional association with the creative works themselves," said Justice Anthony Mann at the time of the ruling.

Today, it appears that the two companies have settled their long-standing feud. The new agreement replaces the one first reached in 1991. Apple will own all "Apple" trademarks and will license certain trademarks back to Apple Corp. for its own use. Apple Inc. will also continue to operate its iTunes Music Store and use its logos to promote the online service. Both companies will also pay for their own legal fees.

"We love the Beatles, and it has been painful being at odds with them over these trademarks. It feels great to resolve this in a positive manner, and in a way that should remove the potential of further disagreements in the future," said Apple Inc. CEO Steve Jobs.

"It is great to put this dispute behind us and move on. The years ahead are going to be very exciting times for us. We wish Apple Inc. every success and look forward to many years of peaceful co-operation with them," said Apple Corp. manager Neil Aspinall.

The only thing left is for Beatles albums to start showing up on iTunes … just don’t hold your breath.

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By ksherman on 2/5/2007 12:44:55 PM , Rating: 3
Does Apple keep getting themselves engaged into name disputes? They seem to like to do it, just to try and get someone to stop them. They seem to b suceeding on both fronts (that I know about)with Apple and iPhone... next thing you know, Apple will change the name of Expose into Windows, just to prove they can.

RE: why
By Polynikes on 2/5/2007 1:34:46 PM , Rating: 2
I highly doubt Steve & Steve intended to get caught up in a legal battle with a rather large corporation when they decided their company's name. I'd think they rather hoped to avoid it, in fact. PCs and music didn't exactly go hand-in-hand back then.

RE: why
By djcameron on 2/5/2007 1:41:55 PM , Rating: 4
Arrogance. Plain and simple.

RE: why
By INeedCache on 2/5/2007 6:33:48 PM , Rating: 2
I wholeheartedly agree. Steve Jobs is one of more arrogant people out there.

RE: why
By hecksign on 2/6/2007 12:39:13 AM , Rating: 2
he looks like Tom Cruise when he was young dont you think?

RE: why
By Davelo on 2/6/2007 1:21:07 PM , Rating: 2
You nailed it, djcameron. Jobs and Apple corp think they are above the law.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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