backtop


Print 6 comment(s) - last by ElFenix.. on Feb 6 at 9:36 AM

Every now and then we witness as people in powerful positions are somehow affected by a virus which causes “Blind Arrogance Developmental Disorder (BADD)”

When a company, country, or team is led by someone affected with BADD they usually end up turning a corner they wish they never had. There are many examples of BADD in our industry and they almost always end up with unfavorable, sometimes devastating results.

Take for example NVIDIA. Many years ago they thought they were unstoppable, their products were excellent, ATI was way behind, and they didn’t expect a change to come. BADD hit, and ATI just skated by (I’m talking way back when the Radeon was introduced). It most definitely wasn’t ATI’s ability to execute better than NVIDIA that put them in the lead; it was NVIDIA’s own BADD that caused it to happen. Since the failure of the 5800 (way back when) legend has it that Jen-Hsun Huang had a major internal meeting with his team where he openly recognized the company failures and humbly stated “never again…”

Remember when Intel was in a similar position? Intel thought AMD would never break the mainstream – in fact, Intel never even mentioned the “A” word ever, it was like they never existed. BADD set in and ultimately AMD beat Intel out of a few major contracts. During the lengthy beating of Intel I can only assume that the engineers at AMD truly felt that they were well ahead of the game.

Judging by current events one might assume that some sort of BADD set in somewhere at AMD because they entered this new war unprepared.

A few years ago a mild form of BADD hit Voodoo. We assumed only a few competitors in our space would remain. We were under the assumption that Voodoo would grow with few challenges. It seemed that out of nowhere new companies began coming out of the woodwork. Many were just little guys with big heart – although some of them did not possess gaming DNA. Then larger OEMs jumped in and validated the space. Thankfully we didn’t stay blind for too long, and now we’re in a fantastic position.

In February of 2005 Kevin Rollins was quoted as saying...

 Click here for the rest of the article...



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Interesting...
By JumpingJack on 2/5/2007 2:10:45 AM , Rating: 2
Articulated in your blog is a phenomena that many have observed over the years but now we have an acronym to go with it, thanks Rahul. :) :) ...

True indeed, those on top often develop a bit of complacency, which, if left unchecked, can take a company from flying high to hovering very low. Otellini I believe even commented once that Intel may have become too complacent. AMD, this round, may have been struck by a mild form of BADD but I think more of it was they simply assumed that Intel would catch up but the magnitude of the jump was a bit under estimated -- the mild form of BADD in action.

The end result will likely follow into an oscillation and a new equilibrium in the market place balancing the two players to coexist.... though even now, AMD has much more to gain than lose where as Intel has much more to lose than gain.... it will be interesting the next several years.





"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini

Latest By Rahul Sood
Ripping the Competition a New 20"
June 11, 2007, 9:31 PM
ATI Kung Fu better than NVIDIA's?
February 12, 2007, 9:49 AM
Blind Arrogance Developmental Disorder
February 4, 2007, 11:03 AM
Going Back to Basics
February 1, 2007, 2:39 AM
Why Start a War When You Don't Need to?
January 22, 2007, 2:01 PM
Rahul's Predictions for 007
December 28, 2006, 8:54 PM
What? Me Manipulate You?
December 2, 2006, 1:53 PM
Intel: From Winnie the Pooh to Red Bull
November 25, 2006, 3:28 PM













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki