Microsoft Won't Back Down From Japan Console Race
February 1, 2007 3:57 PM
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Moore with his Halo 2 release date - Image courtesy Todd Bishop's Microsoft Blog
Microsoft may be last place in Japan, but it has no intentions of throwing in the towel
Peter Moore of Microsoft’s Entertainment and Devices Division believes in Xbox so much, that he’s tattooed his biceps with Halo 2 and Grand Theft Auto IV for the sake of game announcement events. Speaking with
, Moore touches upon several topics surrounding the console.
A popular thing to poll the execs on is their thoughts about Nintendo Wii. Moore doesn’t buck the trend and has nice things to say: “The innovation that the Wii is, I'm certainly a big fan of. It ties in exactly with what Nintendo needs to do. And it ties directly into their strong intellectual property that is more youth oriented and more family oriented.”
The industry may be envious of the Wii’s popularity with the non-gamer market, but Moore says that he has nothing to envy about Sony’s current offering. “The PS3, I really don't know what I would look at there that we're really missing,” said Moore, while pointing out that he’s very confident in Xbox 360’s software portfolio and Xbox Live service. “The online service, [Sony's] still trying to get it up to speed and there's nothing really there that I can really point to that I wish we had. You know, certainly the price point of the PS3 isn't something that I want to emulate.”
Microsoft is enjoying Xbox solid success most of its territories, and Moore is not anticipating any change in leadership a year from now. “Obviously we have the intent to grow the lead we have. The attach rate is very important as well and making sure people are buying lots of games for their console. The rate of 5.1 here in America is very, very healthy,” he said “I think if we sat here a year from now we'd be able to say, we took advantage of the critical mass we got, there are more games being made than ever for the Xbox 360.”
While the Xbox 360 gaining ground in the western world, the console isn’t putting a dent into the Japanese market. When asked if Microsoft needs to rethink its strategy in the Japanese market, Moore replied, “No, I think we need to compete in Japan [now]. I think there's a tremendous amount of benefits, both direct and indirect, of being a good partner … There are a myriad of different things that provide benefits for us for being a competitor in the Japanese videogame market and that's something we'll continue to do.” Although the installed user base of the Xbox 360 has already been surpassed by the Wii and PS3, Moore says that Microsoft has no intention of conceding defeat. “It's not easy, let me make that clear. It's not easy. But we're not going to back down just because it's not easy.”
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2/4/2007 10:12:55 PM
Well, I apparently wanted the PS3, cause I just bought it this weekend. Only cost me 82000 yen ($678 USD) for the PS3 60 gig model, AC4, Ridge Racer 7, Sonic, and Gundam. Will be picking up NFS: Carbon later.
There are about 7 or 8 other games I could buy, but nothing I'd really want. Genji, Formula 1, Train Sim, Resistance, and some other goofy Japanese games.
Downloaded Gran Turismo HD Concept v1.1 for free. It looks fabulous, but still don't like Gran Turismo. Next Gundam game is slotted to come out next month.
Course one bad gundam game doesn't mean much of anything, there's plenty of bad gundam games out there. There are over 200 gundam games available over a multitude of platforms. I'm not going to be surprised if there are at least 10 different gundam games for the PS3 this year alone.
2/4/2007 10:24:34 PM
oh...just looking at the Xbox360. I could have picked up an Xbox360 and 4 recent games and it would have only cost me around $50 less than my PS3.
Course for that extra $50 that I paid, I have a 60 gig hdd with the ability to drop in a larger one at any time, media card reader, wifi, and hdmi. I don't get a remote and headset like the Xbox360 though, but not like I really care.
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